The Germany beacon technology market is estimated to grow at an impressive rate during the forecast period. Increasing implementation of connected intelligent urban mobility, ubiquitous geolocation technologies, the emergence of new positioning technologies and multi-sensor positioning systems, and location-based marketing and advertising are the factors playing a pivotal role in the market growth in the region. The utilization of beacon technology-based systems in retail has gained significant prominence in the last few years with multiple retailers implementing indoor positioning and indoor navigation systems in their stores to bring improved customer experience and much more. For instance, in 2017, EdakaPaschmann, a supermarket located at Dusseldorf, Germany, became the first store in the country to implement indoor positioning technology.
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The Germany beacon technology market is segmented on the basis of beacon protocol, location technology, and application. On the basis of the beacon protocol, the market is segmented into iBeacon, Eddystone, AltBeacon, and others. Based on the location technology, the market is classified into BLE, Wi-Fi, Ultrasound, and Others. On the basis of application, the market is classified into retail, healthcare, BFSI, logistics and warehouses, and others. Retail sector is estimated to dominate the market over the forecast period. As online shopping is dominating retail shopping, indoor location-based analytics is one fine way used by the brick-and-mortar retailers to encourage the foot traffic.
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Furthermore, the market is characterized by the presence of several players including Google LLC, Apple Inc., Qualcomm Inc., Cisco Systems Inc., Hewlett Packard Enterprise Development LP (Aruba Networks, Inc.), Estimote Inc., Kontakt.io, Osram Licht AG, Signal 360, Inc., and many others.
Market Segmentation
Germany Beacon Technology Market by Beacon Protocol
• iBeacon
• Eddystone
• AltBeacon
• Others (GeoBeacon)
Germany Beacon Technology Market by Location Technology
• Bluetooth Low Energy (BLE)
• Wi-Fi
• Ultrasound
• Others (Combined Technology)
Germany Beacon Technology Market by Application
• Retail
• Healthcare
• BFSI
• Logistics and Warehouses
• Others (Travel, Tourism & Hospitality)
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