Marketing efforts for educational institutions across the world is getting more competitive with every passing day. While new institutions keep cropping up, schools, colleges and universities also face the hassle of having to target an entirely new set of students and parents every year.
Most students and parents today research about educational institutions online prior to getting enrolled into one. Hence, a majority of them already have a robust web presence. So how can your institution stand out? The answer lies in WhatsApp. This popular messaging app is now used extensively in India, and with Whatsapp business API you can get a communication channel like no other for your educational institute. Here are a few popular use cases of WhatsApp API in the education sector:
• Create new leads: The web is flooded with marketing content related to educational institutions, and student and parents often yearn for a more personalized connection that helps them to make the rich choice. You can redirect your website visitors to WhatsApp and allow them to engage in direct two way conversations. This will help in sharing information directly relevant to a lead, such as details of a specific course or program.
• Carry out engagement campaigns: Even if potential candidates have not converted yet, you should not give up on them till the application deadline. WhatsApp messages can be effectively used to pique the interest of the customers by sharing regular news, announcements, notifications and updates. This will allow you to re-engage the prospects in an efficient manner.
• Offer instant replies: Whatsapp chatbot integration helps in providing instant replies to any queries students or their parents may have, no matter the time. Chatbots can be pretty helpful for institutions that attract international students, who are likely to engage after your typical business hours.