According to a new report published by Allied Market Research, titled, “Brow Gel Market by Price Point, by By Distribution Channel: Global Opportunity Analysis and Industry Forecast, 2021-2031". The brow gel market was valued at $264.90 million in 2021, and is estimated to reach $431.7 million by 2031, growing at a CAGR of 5.2% from 2022 to 2031.

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Rise in demand for natural brow gel over past couple of years is attributed to increase in public knowledge of advantages of using brow gel. In addition, organic and natural is a market that is currently popular and is present in practically all color cosmetic products. The market is witnessing an increase in demand for natural products as customers become more health conscious and aware of the unhygienic manufacture and cultivation of ingredients and their effects on the skin.

According to the brow gel market analysis, the brow gel market is segmented into price point, distribution channel and region.

According to the brow gel market trends, on the basis of price point, the premium segment was the significant revenue contributor to the market, with $75.6 million in 2021, and is estimated to grow at a CAGR of 5.7% during the forecast period. Moreover, awareness of luxury skin care and color cosmetics has increased, owing to rise in per capita income and purchasing power, thus brow gel and other high-end color cosmetic products are selling quickly. The advent of more natural goods, especially those made with rare raw components and offering exponential benefits, is also attributed for increase in demand for high-end color cosmetics items worldwide.

By price point, it is segregated into economy and premium. On the basis of distribution channel, the market is categorized into hypermarkets/supermarkets, specialty stores, online sales channel and others. On the basis of region, it is analyzed across North America (the U.S., Canada, and Mexico), Europe (UK, Germany, France, Russia, Italy, Spain and Rest of Europe), Asia-Pacific (China, Japan, India, Australia & New Zealand, South Korea, ASEAN and Rest of Asia-Pacific), and LAMEA (Brazil, South Africa, Turkey, Saudi Arabia and Rest of LAMEA).

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By distribution channel, the hypermarket and supermarket segment was the highest contributor to the brow gel market growth, and is estimated to reach $145.2 million by 2030 at a CAGR of 4.2% during the forecast period. Increase in urbanization, rise in working class population, and competitive pricing boost popularity of supermarkets/hypermarkets sales channel.

Region wise, Asia-Pacific garnered a significant brow gel market share in 2021, and is expected to maintain the share throughout the brow gel market forecast period. Internet penetration in Asia-Pacific was ~51% in 2020. Thus, increase in netizens and rise in digitization have influenced consumer purchase behavior. Online platforms serve as a popular medium for purchase of skin care products, owing to benefits such as availability of information about the attributes of these products, time-saving feature, and facility of home delivery provided by online platforms.

Key players profiled in this report include L’ORÉAL S.A., Revlon, Inc., Avon, Oriflame Holding AG, Christian Dior SE, GUERLAIN, Relouis Bel LLC, Anastasia Beverly Hills, Huda Beauty, and Maybelline New York.

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