The Internet Advertising Global Market Report 2023, provides comprehensive information on the internet advertising market across 60+ geographies in the seven regions - Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa for the 27 major global industries. The report covers a ten year historic period – 2010-2021, and a ten year forecast period – 2023-2032.
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As per The Business Research Company’s Internet Advertising Global Market Report 2023, the market size is expected to grow from $418.48 billion in 2022 to $472.81 billion in 2023 at a compound annual growth rate (CAGR) of 13.0%. The Russia-Ukraine war disrupted the chances of global economic recovery from the COVID-19 pandemic, at least in the short term. The war between these two countries has led to economic sanctions on multiple countries, a surge in commodity prices, and supply chain disruptions, causing inflation across goods and services and affecting many markets across the globe. The internet advertising market size is expected to grow to $737.4 billion in 2027 at a CAGR of 11.8%.
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The internet advertising market is segmented:
1) By Ad Format Type: Search Engine Advertising or Search Engine Marketing, Display Advertising, Mobile Advertising, Social Media Advertising, Video Advertising, Online Classifieds Ads, Other Ad Formats
2) By Platform Type: Mobile, Desktop and Laptop, Other Platforms
3) By Pricing Model Type: Cost Per Thousand (CPT), Performance Based Advertising, Hybrid, Other Pricing Models
4) By Enterprise Size: Large Enterprises, Small and Medium-Sized Enterprises
5) By Industry: Automotive, Healthcare, Media and Entertainment, BFSI, Education, Retail and Consumer Goods, Transport and Tourism, IT and Telecom, Other Industries
North America was the largest region in the internet advertising market in 2022.
The table of contents in TBRC’s internet advertising market report includes:
1. Executive Summary
2. Internet Advertising Market Characteristics
3. Internet Advertising Market Trends And Strategies
4. Internet Advertising Market - Macro Economic Scenario
5. Internet Advertising Market Size And Growth
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26. Strategy
27. Financial Performance
28. Key Mergers And Acquisitions In The Internet Advertising Market
29. Internet Advertising Market Future Outlook and Potential Analysis
30. Appendix
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