The European savory snacks market is anticipated to at a CAGR of 4.7% during the forecast period. Europe has been holding a considerable share in the savory snacks market and is expected to continue this trend during the forecast period owing to the changing consumer preferences for snacking in Western Europe over the years, with a growing preference for health base snacks. Additionally, cross-product innovation between biscuits and potato chips is one of the most imperative growth drivers across the European market, predominantly in Germany, Netherlands, Ireland, and Norway.

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The market study of the European savory snacks market is incorporated by extensive primary and secondary research conducted by the research team at OMR. Secondary research has been conducted to refine the available data to breakdown the market into various segments, derive total market size, market forecast, and growth rate. Different approaches have been worked on to derive the market value and market growth rate. Our team collects facts and data related to the market from different geography to provide a better regional outlook. In the report, the country-level analysis is provided by analyzing various regional players, regional tax laws and policies, consumer behavior, and macro-economic factors. Numbers extracted from secondary research have been authenticated by conducting proper primary research. It includes tracking down key people from the industry and interviewing them to validate the data. This enables our analyst to derive the closest possible figures without any major deviations in the actual number. Our analysts try to contact as many executives, managers, key opinion leaders, and industry experts. Primary research brings authenticity to our reports.

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The European savory snacks market is segmented based on product and distribution channels. Based on the product, the savory snacks market is segmented into extruded snacks, potato chips, nuts & seeds, meat snacks, popcorn, and others. The distribution channel segment includes conventional stores (offline) and online retail. The online channels, despite their minute share in the overall sales of snack products, are projected to be one of the rapidly emerging and fastest-growing sales channels, owing to the growing influence of e-commerce on the retail markets in Europe.

Country-wise, the market is segmented into the UK, Germany, France, Italy, Spain, and the Rest of Europe. Consumer preference for eating at home instead of dining out coupled with on-the-go convenience trend has been boosting the market growth in the country. Owing to increasing health and wellness trend, consumers are seeking to cut their consumption of fat, and salt particularly. Vegetable and rice-based savory snacks are gaining traction in the UK, owing to the benefits it provides such as gluten-free features and perceived health benefits.

European Savory Snacks Market – Segmentation
by Product
Extruded Snacks
Potato Chips
Nuts & Seeds
Meat Snacks
Popcorn
Others
by Distribution Channel
Conventional Stores (Offline)
Online Retail

European Savory Snacks Market – Segmentation by Region 
UK
Germany
France
Italy
Spain
Rest of Europe

Company Profiles
Amica Chips S.p.A.
Arca Continental, S.A.B. De C.V.
Aroma Snacks GmbH & Co. KG
Aryzta AG
Conagra Brands, Inc.
General Mills, Inc.
Intersnack Group GmbH
Kerry Group plc
Kolak Snackfood, Ltd.
KP Snacks
Lorenz Bahlsen Snack-World Gmbh & Co KG
Mondelez International, Inc.
Nestlé S.A.
Patatay's (European Snacks)
Pepsico, Inc.
Poco Loco B.V.
The Hain Celestial Group, Inc.
The Kellogg Company
The Kraft Heinz Co.
TNA Europe, Ltd.

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