The global nutritional drink market is estimated to grow at a significant CAGR during the forecast period. Nutritious drinks are non-alcoholic beverages that aid in the maintenance of one's health and provide the benefits of a balanced diet. These strong beverages can help prevent or treat health problems in people of all ages. Herbs, vitamins, minerals, amino acids, and other fruits and vegetables are among the strengthening elements. Nutritional drinks can help people who have lost their appetite, have trouble chewing, have difficulty preparing balanced meals, or are recovering from surgery or illness. Shakes like Boost or Ensure are meant to be consumed orally. They can be found in a grocery store. These are designed to help you reach general dietary goals like increasing your calorie and protein intake. Some nutrition shakes are created with health concerns in mind, such as diabetes (Glucerna). Vitamins are generally added to nutrition smoothies, and sugar is added to make them taste better.
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The global nutritional drinks market is growing due to increased health awareness, new marketing and positioning strategies, and advancements in packaging technology. However, the market's expansion is hampered by the negative effects of overconsumption on human health and its expensive cost. Furthermore, rising demand from emerging economies opens up a whole range of prospective market development opportunities. Energy drinks should be produced and commercially established globally due to a busy lifestyle and increased competition among industrial companies. Industry growth is predicted to be enhanced by the growing popularity of healthy drinks among young people, as well as aggressive marketing techniques used by market participants to expand their customer bases.
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For Instance, In January 2021, PepsiCo and Beyond Meat created a joint venture called The PLANeT Partnership that will develop, produce, and market snack and beverage products made from plant-based protein. Furthermore, In January 2020, Coca-Cola bought the remaining shares in Fairlife from its dairy cooperative joint venture partner select milk producers. Coca-Cola had previously held a 42.5% minority ownership in the company. Fairlife is a dairy brand owned entirely by Coca-Cola.
Global Nutritional Drink Market – Segmentation
By Type
Ready-To-Drink Beverages
Energy Drinks
Flavored & Enhanced Waters
Juices
Others
By Application
Sports
Health & Fitness
Medical
Others
Global Nutritional Drink Market – Segmentation by Region
North America
United States
Canada
Europe
Germany
United Kingdom
France
Spain
Italy
Rest of Europe
Asia-Pacific
China
Japan
India
Rest of Asia-Pacific
Rest of the World
Company Profiles
Chr. Hansen Holding
SGS S.A.
Intertek Group PLC
Eurofins Scientific SE
Bureau Veritas S.A.
ALS Ltd
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