The Western Europe e-commerce retail market is growing at a considerable CAGR of around 26.7% during the forecast period (2021-2027). The market growth is mainly augmented by a rise in internet users, an increase in online sales convenience of mobile e-commerce, and incremental trust in the logic of online purchases. According to Ecommerce Europe, there were more than 100,000 companies in Europe who are selling their products and services to customers online. The European Commission supports cross-border e-commerce for small and medium enterprises with standardized contract and consumer rules for providing more efficient and affordable parcel delivery. Moreover, the direct channel of distribution enables the e-commerce companies to cut costs compared to local retailor which results in increased sales. The Western European e-commerce sector has continuously improved itself over the last few years owing to the growing consumer confidence, as people prefer online purchasing to fulfill their requirements.

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The Western Europe E-Commerce retail market is segmented based on end-users, products, and devices used. Based on the type segment, the market is segmented into business to consumer, business to business, and customer to customer. Based on the product segment, the market is segmented into electronics, fashion, books and magazines, home décor, healthcare, automobile, sports, beauty and personal care, kitchenware, others. Further, based on the device used to segment, the market is bifurcated into smartphones, tablets, and personal computer.

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The Western European e-commerce retail market is analyzed based on the geographical regions that are contributing significantly towards the growth of the market. Based on the geography, the market is segmented into Russia, Germany, the UK, France, Italy, and the rest of Western Europe. Germany was estimated to have one of the largest e-commerce retail shares in 2020. Germany is the largest online and offline economy in Europe. According to the reports of IFH Koln, it was estimated that over half of Germany’s gross domestic product (GDP) was e-commerce-related in 2017. UK and France are estimated to be one of the fastest-growing regions in this market owing to the increasing focus of companies on the digitalization of their sales platforms, growth in international trade, and high use of the internet. According to the European E-commerce Report, in 2019, the population of France was 65.4 million and the internet penetration was almost 90%. As per the E-Commerce Foundation, Sweden’s B2C e-commerce revenue reached $17.9 billion in 2018 from $11.9 billion in 2015, accounting for an increase of nearly 50% over the same period.

Western Europe e-commerce Retail Market – Segmentation
by End-Users
Business to Consumer
Business to Business
Customer to Customer
by Products
Electronics
Fashion
Books and Magazines
Home Decor
Healthcare
Automobile
Sports
Beauty and Personal Care
Kitchenware
Others
by Device Used
Smartphone
Tablets
Personal Computer

Western Europe e-commerce Retail Market – Segmentation by Region 
Russia
Germany
United Kingdom
France
Italy
Rest of Western Europe

Company Profiles
Alibaba Group Holding Ltd
Apple Inc.
Auchan Retail International S.A.
Carrefour Group
Ceconomy AG
DHL International GmbH
Dixons Carphone plc
Etsy, Inc.
FedEx Corp.
J Sainsbury plc
John Lewis Plc.
Marks and Spencer Group plc
Next plc
Ocado Group
Otto GmbH & Co KG
Staples.co.uk.,
SEKO Logistics
Tesco plc
Wildberries
Zalando SE

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