88% of visitors do not repeat their visits after a bad experience. 94% of them judged the site from the first impression of its main page. 74% take the decision to continue browsing the site based on the overall layout of the home page. We tell you these statistics to see them as business losses if you ignore the advice on this topic.

In this article, we are going to speak about the best ways to keep your visitors on your website for as long as possible based on the above statistics.

Customer Retention In E-Commerce: How To Do It

Any e-merchant wants to keep customers on the platform for long time. The more time they spend on the site, the more convinced they are of the services/products they offer, and the more sales you automatically achieve. If you want to keep customers on your website as long as possible, follow these tips:

1.Reduce The Load Time Of The Website

According to studies, the slow load of the Web sites caused financial losses of $ 2.6 billion per year. These losses occur because most consumers lose interest in the e-store if the site takes more than 2 Seconds to load, or 39% of them if the image takes too long to appear.

To resolve this problem, you need to maintain the page loading speed to not take more than two seconds to load. Also, keep in mind that the images are compressed so that they can appear as quickly as possible. Here you can use web developers to help you reduce the number of pages you upload, as well as the storage of temporarily saved files in your browser’s server.

2. Do Not Make Promises That You Can’t Commit With

Some go to counterfeit marketing methods, such as writing deceptive headlines or spreading false promises that attract customers. This strategy is successful in getting traffic, but it is very unsuccessful in keeping them. It will not be long before the audience discovers that the content has nothing to do with the title, or that the site cannot deliver on that promise. Then the consumer will not only leave your platform, but will not repeat his visit again for this bad experience.

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