According to Statista, Internet users spent the last quarter of 2018 in e-purchasing. Everyone spent an average of $4.52 per visit and sales of $2.842 trillion, which is expected to increase to $4.878 trillion in 2021.
The high percentage of consumers spent most of their time buying fashion products. The percentage of clothes e-shoppers bought was 57%, while shoes was 47%. Electronics came in third place with 40%, followed by books, games and music by 36%, personal care by 32%, and food and beverages by 28%. Household appliances followed by 27%, furniture by 19%, and sports equipment by 18%, equivalent to the same percentage of toys and products of children. Personal supplies are in the penultimate position at 17%, while pet products are at the bottom of the list at 13%.
Of these, you can conclude that the fashion and electronics market represent great share of e-commerce. If you want to enter the field of e-shopping, I advise you to start in one of these markets, but first you have to know some basic strategies that will not only make you win, but how to increase these profits as well.
In this article, we are going to highlight the top 10 successful product marketing strategies, and how do these strategies help you increase your e-store profits? But first let’s start with e-marketing and define it:
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