Market Analysis:

The global polyphenol market is predicted to grow at a notable CAGR over the forecast period (2017-2023), states the latest Market Research Future (MRFR) report. Polyphenols are a form of a compound that is present in plant foods such as wine, dark chocolate, tea, spices, herbs, vegetables, and fruits. It can work as an antioxidant, which means it can help in neutralizing harmful free radicals, which otherwise would damage the cells and thereby increase the risk of heart disease, diabetes, and cancer. Besides, it can also help in reducing inflammation, the root cause of several chronic illnesses.

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Polyphenols have gained immense recognition owing to the plethora of health benefits that it offers such as protects the cardiovascular system, maintains blood sugar level, promotion of brain health, antiaging property, protection of skin from ultraviolet radiations, inhibition of angiogenesis, and prevention of cancer. It plays a crucial part as a prebiotic, boosting the ratio of the beneficial bacteria in the gut, that is immensely vital for disease prevention, weight management, and also for overall health. Polyphenol is an excellent substitute for non-renewable food dyes including silicon dioxide, propyl gallate, tartrazine, sodium nitrite, among others. 

Various factors are propelling the polyphenol market growth. Some of these factors, according to the Market Research Future report, include rising awareness regarding the various health benefits of consuming polyphenol, increase in applications in dietary supplements, functional foods, and functional beverages, growing demand as coloring agents and in cosmetics, growing popularity of herbal medicines containing polyphenol, increasing use in the pharmaceutical and food and beverage sectors, and growing awareness about its effectiveness in treating cancer, high cholesterol, cardiovascular diseases, and diabetes. 

Market Segmentation:

The MRFR report offers a wide segmental analysis of the polyphenol market on the basis of application, type, and source. 

Based on source, the polyphenol market is segmented into spices, beverages, legumes, nuts, whole grains, vegetables, fruits, and others. 

Based on type, the polyphenol market is segmented into lignans, stilbenes, phenolic acids, and flavonoids. 

Based on application, the polyphenol market is segmented into pharmaceuticals, cosmetics, dietary supplements, functional food and beverage, and others. 

 Key Players:

Archer Daniels Midland Company
DuPont Nutrition & Health
Hansen Holding A/S
Guilin Layn Natural Ingredients Corp.
MB- Holding GmbH & Co. KG
Diana Group
Frutarom
Indena S.p.A.
Ajinomoto OmniChem N.V.
Naturex
Key players are adopting various strategies to create a niche in the market such as partnerships, mergers and acquisitions, expansions, product innovations and launches, research and development, and others. 

May 2019: A new ingredient blended from the extract of black elderberry will soon hit the market. Made by Iprona, a food expert company, this ingredient will offer unique benefits owing to its exclusive polyphenol extraction technology. This ElderCraft ingredient can be utilized in pharmaceutical formulations, food, dietary supplements, and cosmetics. 

Regional Analysis:

By region, the polyphenol market report covers the latest trends and growth opportunities across North America, the Asia Pacific, Europe, the Middle East and Africa, and Latin America. Of these, the APAC region will spearhead the market over the forecast period. This is owing to rising health concerns amongst the old and young population coupled with the expanding food and beverage industry, especially in India as well as China. 

The polyphenol market in North America is predicted to have the second-largest share in the market over the forecast period. This is owing to its high penetration in pharmaceuticals, personal care products, and cosmetics and the growing demand for polyphenol in the food and beverage industry in Canada and the US. 

The polyphenol market in Europe is predicted to have favorable growth over the forecast period. This is owing to the growing awareness regarding the benefits of consuming polyphenols. 

The polyphenol market in Latin America is predicted to have a healthy growth over the forecast period owing to health awareness and changing consumption pattern. 

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