The Embedded Display Market is projected to grow from USD 17.7 billion in 2020 to USD 24.4 billion by 2025; it is expected to grow at a CAGR of 6.9% from 2020 to 2025. The key factors fueling the growth of this market include the advancements in embedded display interface technologies, accelerated adoption of automation in different industries owing to COVID-19, and increased demand for interactive displays and digital signage.

The Embedded Display Market is dominated by key global established players such as Ansys, Avnet, Inc., Winstar Display, Green Hills Software (GHS), Intel, Planar Systems, Altia, Anders Electronics, Emerging Display Technologies (EDT), and Microsoft. These companies focus on adopting both organic and inorganic growth strategies, such as product launches and developments, partnerships, collaborations, joint ventures, expansions, and acquisitions to strengthen their position in the market.

Avnet, Inc. has been one of the major global players in Embedded Display Market in 2019. The company has focused on developing display solutions integrating the design, development, supply, and service of several display solutions for various businesses across different industries leading to its market growth. Emerging Display Technologies (EDT) is another major player with a wide product portfolio of embedded display technologies. The increase in the demand for embedded display devices globally along with the growing demand for smart embedded display technologies has led to the market growth of these companies.

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Avnet, Inc. is a is a global leader in technology solutions which deals in the design, development, supply, and service of technologies including embedded boards and display solutions. The company manufactures and supplies LED displays, LCD, OLED displays, TFT modules, super-twisted nematic (STN) graphic modules, touchscreen displays, etc. The display solutions offered by Avnet, Inc. cater to the requirements of medical, transportation, retail, gaming, building automation, and industrial sectors. In December 2018, Avnet, Inc. launched SimplePlus display solution. It is a new customized touch development platform, which helps simplify the process of LCD touch display customization by shortening the product development cycles. This platform is configurable and is used for medical, automation, and transportation applications.

Another important player in the Embedded Display Market is Emerging Display Technologies (EDT). The company develops and manufactures integrated touchscreen-based products. The company has more than 186 patents registered under its name while keeping a strong focus on smart home, medical, and industrial applications. Some of the products manufactured by EDT include displays based on TFT-LCD and STN LCD technologies, capacitive touch, capacitive touch TFT displays, and smart embedded display modules. It has progressed in the embedded display technology through multiple product launches and partnerships. For instance, in June 2020, EDT announced a partnership with STMicroelectronics, a Switzerland-based semiconductor manufacturer. By becoming a new member of the ST Partner Program, the company aims to strengthen its global presence and develop agile solutions. In another instance, in September 2019, EDT launched IPS and MVA TFT modules. These products carry out reliable operations, offer high-quality optical performance, and provide excellent viewing angles, thereby making them ideal for several applications, ranging from portable handheld devices to industrial HMI.

Other major players in the Embedded Display Market are mainly focusing on expanding their regional presence and new product launches to achieve continuous and sustainable development.

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