Key Players:

Major Vendors in the Mobile Augmented Reality Market include Google (US), PTC (US), Apple (US), Wikitude (Austria), Samsung Electronics (South Korea), Blippar (UK), MAXST (South Korea), Magic Leap, (US), Upskill (US), and Atheer (US). Apart from these, Talespin (US), Scanta (US), Craftars (Romania), Appentus Technologies (India), and BidOn Games Studio (Ukraine) are among a few emerging companies in the Mobile Augmented Reality Market.

Market for Mobile Augmented Reality Services is projected to grow at a higher CAGR during the forecast period

Cloud computing-based AR is used to compare captured images with those in the database and send back relevant information to the mobile device. The mobile device further processes the image and detects, resizes, and generates 3D images. From productivity enrichment, feature enhancement to regular functionality updates, AR mobile app maintenance and support services help users to make their apps convenient to use. It includes critical functions that are responding to customer inquiries, providing organizational training programs, deploying the apps-to-app stores/enterprise stores, and integrating apps with complex corporate systems. Hence, the market for MAR services is growing faster.

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Market for smartphones projected to grow at a higher CAGR during the forecast period

Smartphones, nowadays, have multiple functionalities, including sensing; the data is gathered through various devices, such as microphones, cameras, accelerometers, gyroscopes, GPS, and proximity sensors. Also, high MHz processors, memory chips that store a large volume of data, fine-quality cameras, and 3D graphics software/cards are in demand to deploy in smartphones. Various types of software apps are installed in smartphones to increase their functionalities. After implementing AR applications, smartphones can work as AR systems that can identify and analyze data to enable users to visualize digital objects in real surroundings.

Market in APAC estimated to grow at the highest CAGR during forecast period

The improvement in the spending capacity of people in various APAC countries, such as China, India, has led to the increasing demand for consumer-centric products, including smartphones, smart wearables, and other consumer electronic products, including gaming consoles. This has led to the adoption of mobile AR for gaming and entertainment applications. Therefore, strong growth for mobile AR applications in the coming years is expected in APAC.

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