Guarana is the dry paste made from crushed seeds of P. cupana or P. sorbilis – a woody perennial shrub native to Brazil and other regions of the Amazon. These seeds are collected and dry-roasted over fire. The kernels are ground to a paste with cassava and molded into cylindrical sticks, which are then sun-dried. Guarana is primarily used as an ingredient in herbal weight loss preparations usually in combination with ephedra. This product finds application as ingredients in food & beverages, cosmetics and pharmaceutical manufacturing. This product offers several health benefits such as stimulant, weight loss promotion, relieve chronic diarrhea & treat constipation and anti-cancer properties.

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On the basis of geography, Europe region is likely to have lucrative growth during the forecast period, owing to strong domestic demand. This is further anticipated to increase owing to rising R & D activities in the region for manufacturing innovative medicines. Supportive government initiatives implemented by EU commission should boost regional pharmaceutical industry. Initiatives include PRIME (Priority Medicines) by EU commission in which government and medicine producers work together to manufacture medicines for unmet medical conditions. Thus, these factors should accelerate regional market from pharmaceutical application.

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Some of the key players in Guarana Market include Glanbia plc, The Green Labs LLC, Iris Trade Inc., Nutra Green Biotechnology Co., Ltd, Duas Rodas Industrial Ltda, Natural Amazon Herbs Producao De Extratos Ltda., AmBev SA, Herboflora Produtos Naturais Ltda, Vitaspice Brasil Ltda, Prover Brasil, A R De Sousa Ribeiro & Cia Ltda, and Hain Celestial.

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