Luxury Spa Accessories store, Boca Terry, shares effective tips for attracting clients to the spa business.

The spa business, being in the luxury services segment, caters to a very specific clientele. Attracting and retaining clients in this business can be quite challenging for many. There is immense competition, and unless someone knows the tricks of the trade, sustaining the business can be tough.

The hospitality business has suffered the worst in the past year due to the Covid-19 pandemic. While it was already difficult to build a client base in the spa business, the pandemic has added more roadblocks that need to be taken care of. It will probably be a while before the hospitality industry gets back up on its feet post-pandemic. But until then, there are a few things spa owners can take into their hands to help their business come out of this crisis.

Luxury Spa and Bath Accessories store Boca Terry shares some of the lesser-known secrets of attracting clients to your spa and making them stay.

Prioritize hygiene and sanitization

This is probably the most important advice that anyone can give you after the pandemic that shook the world. Clients today will be looking first and foremost for a safe and sanitized place to get their spa treatments done. Everyone's a little paranoid right now, given the scale at which the pandemic affected lives globally. Spas and other hospitality businesses need to make sure that clients feel safe coming into their facilities.

Thorough sanitization, everyday cleaning of all equipment, accessories, and tools, and personal hygiene such as hand sanitization of employees will be paramount. Spa owners cannot afford any kind of negligence in this regard. This is crucial not just for the safety of clients but for the safety of employees and owners as well.

Make it easy to schedule an appointment and stay in sight

For any business looking to create a client base, it is important to have as many touchpoints as possible. You cannot limit your appointment booking or advertising to a single medium. It is essential to make it easier for customers to book appointments. Spas today need to have their own websites, social media pages, and a mobile app too, if possible.

Staying on top of the customer’s mind is very crucial. As long as they keep seeing you often, they are more likely to remember you when they need a spa treatment. So make sure to be actively present on your social media pages and share your contact details or links to your appointment booking page on every platform.

Give your clients a taste of luxury

A spa is a place that people go to expecting to be pampered and have a luxurious experience. That is why blending luxury into every aspect is very important according to the experts at Boca Terry. Creating an ambiance that speaks luxury, keeping luxury hotel quality bathrobes for the customers, high-end bath towels and face towels, high-quality products are all a part of this experience.

With these few things taken care of, your spa business will have a much better chance of attracting new clients and retaining the existing ones.

Boca Terry itself offers an amazing collection of luxury hotel robes and spa accessories. Visit the online store to explore these world-class products.

For More Information :- https://bocaterry.com/