As global brands look to scale within China’s rapidly growing $1 trillion digital economy, many encounter challenges when navigating its fragmented and fast-evolving KOL (Key Opinion Leader) marketing ecosystem.

With the Chinese digital landscape evolving at lightning speed, brands looking to penetrate China’s dynamic market are increasingly relying on KOL marketing.

With the Chinese digital landscape evolving at lightning speed, brands looking to penetrate China’s dynamic market are increasingly relying on KOL marketing.

Overseas marketing depends on communication. You need to use local language to communicate with the targeted customers.