Often jewelry once purchased is never brought to the store again except for any wear or tear which needs professional help. It is unfortunate to say that people do not give importance to cleaning their jewelry either by themselves or by the professionals. The one thing that irritates the jewelers more is that customers often tell them that their good without cleaning their jewelry with GIA, AGS, IGI and EGL certified loose diamonds and that cleaning would make it much dull. This is not true, according to Brian Michaels Jewelers.

Brian Michaels Jewelers urge people to clean their precious jewelry at least once a year. And delicate jewels such as pearls need cleaning every six months. Jewelers point out that even if people think to clean their jewelry themselves; they do not educate themselves before cleaning and end up using harsh chemicals that would wear off the shine or the polish on the silver or other metals. Another significant mistake people make by not storing the jewelry properly. By this, they mean people often leave their precious jewelry or loose diamonds for sale in New York on the dressing table or the side table sometimes and forget to keep it back correctly. This results in scratches appearing on the gemstones or the metal.

For pearl necklaces or jewelry, one piece of advice that Brian Michaels Jewelers want to share is always to wear your pearl neckpiece or any pearl jewelry last. That means after all the make-up and dressing, wearing pearl jewelry must be last as any chemicals from hairsprays or makeup can ruin the luster on the pearls very easily. The final mistake that jewelers want people to avoid is to stop wearing your jewelry to shower. It is hard to remove the effects of soap scum and hard water.

A representative from Brian Michaels Jewelers was quoted saying, “People think bringing jewelry to the store is not at all necessary, which is untrue. Here, the jewelry is cleaned according to their type; every metal or certified conflict free diamond is taken utmost care. The professional jewelry repairers also fix any loose fittings of pearls or diamonds”.

About the Company

Brian Michaels Jewelers, located in the beautiful town of Tonawanda, New York, is proud to be a member of preferred jewelers international and allows you to buy loose diamonds online. Gemological laboratories from across the world supply diamonds to Brian Michaels Jewelers.

Contact Information

Brian Michaels Jewelers

Store Location: 1150 Niagara Falls Blvd. Tonawanda, NY 14150
Phone: (716) 833-0700
Fax: (716) 446-1341
Email: [email protected]
Website: https://www.brianmichaelsjewelers.com/

Store Hours

Monday - Thursday: 10:30am - 7:00pm
Friday - Saturday: 10:30am - 6:00pm
Sunday: 12:00pm - 5:00pm