With Search Engine Optimisation (SEO) constantly evolving, the big question this year is whether link building is still relevant. In short, the answer is yes. It is an important part of any effective SEO campaign. Link building is a process where you work to get other websites to link to your site, growing search authority.

Link building has been an integral part of successful SEO campaigns for many years. It became relevant with Google Penguin, which was launched in 2012. Over time link building has gone through scrutiny with several risks, which is why companies are turning to the best link-building services UK, ensuring white hat and ethical techniques are used to achieve long-term success.

Since the Google Penguin update in 2012, link building has become closely monitored, increasing the risk of businesses showing signs of trying to monopolize the tactic to negatively affect users' search experiences, resulting in penalties. Google focuses more and more on user experience every day. Cartoozo, a leading link-building service UK provider, works with companies of all sizes and in various stages of their digital marketing campaigns. Many have different opinions on link building.

High-quality and reputable backlinks are still very important parts of an effective SEO campaign. Google provides a Google's How Search Works Guide, where they explain that there are several factors they use to identify prominent website links. This has proven to be a sign that the information is trusted. Google continues to use backlinks as a ranking factor.

Ben Cooper, the Sales Manager at Cartoozo, said “Link building has not decreased in importance, as long as it is done correctly. The weight on links at some point does drop off slightly. Penguin banned spam link-building campaigns, these were campaigns often designed to draw visitors to websites that were not relevant. Because Google focuses much attention on user experience, it is essential that all link building is done manually to ensure the best results.”

Cartoozo remains a leader in building services UK company, catering to clients throughout the world, and offering first-class digital marketing services at competitive prices.

About Us:

Cartoozo is a multiple award-winning internet marketing agency with over ten years of experience in the online marketing environment. This company has an active customer base of over three hundred with their customers being based around the world. This company helps its customers achieve online success with a host of packages designed to meet their customers’ needs and budgets. Cartoozo offers a host of expert services ranging from web design to search engine optimization and copywriting to pay-per-click advertising, just to name a few. They have a team of experienced and dedicated technicians and the entire team focuses on customer satisfaction at all times. To find out more, visit http://www.cartoozo.com.