An algorithm update started to roll out at the end of November for Google local search results. This update rebalanced the ranking factors of Google when it comes to the generation of local search results. Changes started to be seen from the first week in December, according to a professional SEO services UK company, Cartoozo.

The update rebalanced a number of factors that Google considers when generating local search results. As a result companies have been advised to continue following the local SEO best practices.

Ben Cooper, the Sales Manager at Cartoozo in the United Kingdom, said “There are a number of ranking factors associated to Google's local search results, this includes relevance, which is how your local business profile matches what a person is searching for to distance, how far the result is from the location. To prominence, which is how well the business is known.”

Google does not give details on the weight of each of the ranking factors, which means that companies need to rebalance their efforts. Google added a few algorithm changes in November, which has increased the demand of professional SEO services in the UK.

Cartoozo is a multiple award winning internet marketing professional operating from their base in the United Kingdom with thousands of active clients and successful white hat and ethical marketing techniques. The company caters to businesses of all sizes, offering a full range of digital solutions to help them increase their visibility, drive quality traffic to their site and boost conversion rates.

The company's experienced team of designers, developers, SEO experts and content creators work hard behind the scenes to help clients improve their ranking in SERP's (Search Engine Results Pages).

The company has a solid reputation for their extensive knowledge and experience when it comes to SEO, Pay Per Click (PPC) advertising, social media management, local SEO, web design, web development and online reputation. With a range of affordable packages to choose from with updated reporting on progress, they have become a leading choice for professional SEO services UK in 2021.

About Us: Cartoozo is a multiple award-winning internet marketing agency with over ten years’ experience in the online marketing environment. This company has an active customer base of over three hundred with their customers being based around the world. This company helps their customers achieve online success with a host of packages designed to meet their customers’ needs and budgets. Cartoozo offer a host of expert services ranging from web design to search engine optimization and copy writing to pay per click advertising, just to name a few. They have a team of experienced and dedicated technicians and the entire team focus on customer satisfaction at all times. To find out more, visit https://www.cartoozo.com