The term "flighting" refers to the time when advertisements are shown, while "hiatus" refers to the time when they are no longer broadcast. A corporation may utilize a flighting media strategy to save money on advertising while still relying on the impact of previous ads to generate sales. The corporation will restart typical advertising if sales decrease or more budget becomes available.

In-flight advertising is advertising that is targeted at potential customers while they are onboard a plane. Commercials during in-flight entertainment programs, adverts in in-flight publications or on Boarding Passes, advertisements on seatback tray tables and overhead storage bins, and flight attendant sales pitches are all examples. Advertisements advertising local restaurants, hotels, companies, and shopping can be personalized to the traveler's itinerary or many of the airlines' destinations.

Inflight advertising first appeared in onboard magazines as a method for airlines to generate extra revenue and pay for inflight programming. Inflight advertising is expected to grow in the future, as airlines spend extensively on content and connectivity while recouping expenses through media sales.
During in-flight entertainment breaks in 2017, Virgin America ran the first-ever cannabis-related advertising on its video display network.

Here are some of the most important advantages that in-flight advertising may provide for your campaign.
The audience is held captive.
1) Global Presence.
2) Exposure occurs often.
3) Follow travelers before, during, and after their trip.
4) The audience is really specific.
5) There are several formats and platforms to choose from.

SpiceJet airlines.

SpiceJet is an Indian low-cost carrier based in the Haryana city of Gurgaon. With a market share of 13.6 percent as of March 2019, it is the country's second-largest airline by the number of domestic passengers transported. From its bases in Delhi and Hyderabad, the airline flies to 64 destinations daily, comprising 54 in India and 15 abroad.

In 1994, the firm was founded as ModiLuft, an air taxi service, but in 2004 it was purchased by Indian entrepreneur Ajay Singh and renamed SpiceJet. In May 2005, the airline flew its inaugural trip. In June 2010, Indian media mogul Kalanidhi Maran purchased a majority share in SpiceJet through Sun Group, which he later sold to Ajay Singh in January 2015. The airline's fleet consists of Boeing 737 and Bombardier Dash 8 planes.

CASHurDRIVE REVIEW

1) CASHurDRIVE, a leading on-vehicle advertising business, has launched a 360-degree in-flight campaign for online travel company EaseMyTrip on SpiceJet flights. It includes branding on seat headrest covers and boarding cards, as well as announcements made aboard the plane and on the tarmac.

2) According to Raghu Khanna, CEO of CASHurDRIVE, the 6-month campaign includes all SpiceJet flights across all metros and provides the brand with immediate and simple access to their TG. "Since Covid, these types of channels have shown to be quite effective in reaching the target population, since they provide an excellent return on investment." The number of passengers each trip and the number of legs flown by each aircraft every day make it very simple to quantify and tally."

"The notion of collaborating with CASHurDRIVE is that we fit in with the medium; we are not a traditional OOH firm," he continues. As a result, whenever a client comes to us, we provide a custom-tailored, boutique solution." The campaign's duration, inventory, and other aspects may be extended based on the reaction.

Conclusion

Potential clients are targeted with in-flight advertising while onboard a plane. Branding on seat headrests and boarding cards, as well as announcements made on the plane and on the tarmac, are all part of it. The 6-month CASHurDRIVE promotion covers all SpiceJet flights in all metros.