A lot has been said about digital marketing, so much so, that it has now become a household term. So let us step aside and get introduced to a different version of this niche… a brand new form of internet marketing called Google Digital Marketing.

The perks of having a certification are no hidden topic. Certificate courses not only add value to one’s portfolio but also help in getting a good placement in a company. Google’s digital marketing offers the same. It renders Google certificates on completion of the course. But are these certificates worthy enough? Let us find out in the post below.

GOOGLE DIGITAL MARKETING CERTIFICATES

A Google digital marketing course free of cost incorporates various modules regarding different marketing strategies and digital campaigns. The aim is to enlighten you with the knowledge necessary for augmenting sales. It makes you aware of all its spheres be it Search Engines, search marketing, mobile marketing, social media, analytics, or paid advertising.

Here is what other things this course offers:

Knowledge about online platforms that aid in successful digital marketing service;

Techniques and strategies through which entrepreneurs can connect to potential customers;

Techniques to maximize organic traffic;

Knowledge about how to analyze and classify organic search and behavioral patterns of the customers;

Contemporary strategies to adapt to the frequently changing landscapes and functions of various digital platforms

GOOGLE DIGITAL MARKETING PRE- COURSE PREPARATION

Once you complete the entire course you will be awarded a Google Digital marketing certification. In order to avail this course and certification get to make sure you have done the following pre-course preparation:

Sign in to your Google account;

To take this course exam you will have to make a Google Partners Account through the following steps:

1. Visit Google.com/partners

2. Click on– Join Google Partner

3. Furthermore, click Join Now, (at this point, it is necessary to be signed in to your Google Account)

4. Accept the terms of service

5. Select whether you want to get emails from Partners

6. Click ‘Sign up now’ followed by searching for “GOMC” in your “Search for your company to unlock additional benefits”

7. Select an affiliate with the Google Online Marketing Challenge

8. Lastly, click on Certifications from the left-hand menu followed by clicking on the ‘See Exams’ button to get started with the course’s exams

WHO CAN GET THIS CERTIFICATION

The best part of these courses is that they are available for various people such as:

– College graduates: Graduation is that phase to pursue a Google certificate along with your studies

– Marketing Professionals: People who are already into marketing can widen their graph of knowledge about this niche and gain its better understanding to formulate new marketing strategies.

– Career change: Those who are not sure about their career and are in fact willing to change it can opt for Google certificate course for Digital Marketing

– Entrepreneurs: A Google /Certification course is best recommended for new entrepreneurs. It supports them to innovate their business strategies/ plans; increase sales; increase the audience conversion rate and reach out to the target audience.

IS GOOGLE DIGITAL MARKETING CERTIFICATE WORTHY?

Certificates are always an add- on benefit. Since the name Google itself possesses so much value, obtaining a Google digital marketing certificate is certainly worthy. Here are some of the notable perks of a Google digital marketing certificate:

You get to stay on top of new developments in your niche. The new innovations in technology help to upgrade your skills and make you an expert of these developments;

Certificates depict to the employer that one has the practical knowledge of his subject and can fairly do well in his job;

Digital marketing has a good salary package. Also, it is one such job that does not require a degree. So if you have more certificates you have the opportunity to demand more wages.

A Google certificate sets you apart from your colleagues by depicting your extra skills and your urge for self-improvement.

Moreover, the certificate offers a legitimate proof of knowledge. It is an alternative for an educational degree. Google’s digital marketing certificate blends together education and practical knowledge in equal ratio.

TOP GOOGLE DIGITAL MARKETING COURSES

Now that the worth of Digital Marketing Courses by Google has been proved, you can check out some such top courses:

Introduction to Digital Marketing- Google Digital Unlocked Course

Ad Words Fundamental Course

Search Advertising Course

Display Advertising Course

Mobile Advertising Course

Video Advertising Course

Shopping Advertising Course

Analytics Course

Tools and best practices course

Google My Business course

With or without a professional degree, one has a good scope in the arena of digital marketing via Google certificate courses. So take out some time from your busy schedule and widen your knowledge of digital marketing.


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