Businesses that run online require more than a website and a Facebook page. They need successful marketing strategies, strategies that bring high revenue, increased traffic, more sales, and a wonderful promotion.

Below I have compiled 16 best marketing strategies to implement in business in 2020:

1. INFORMATIVE CONTENT

Rule no. 1 to be on top is to generate content that educates your audience about your brand. According to Robin Barendsen, the head of digital marketing at WehaveAnyspace found that 77% of B2B marketers use content marketing. His exact words were “In fact, the majority of B2B content marketers use educational assets to nurture leads and build audience trust, which is absolutely essential for inbound marketing. Think about informational blogs, white papers, or quizzes.”

2. PERSONALIZED MARKETING MESSAGES

One of the limitations of implementing a marketing plan is different kinds of audiences. Each product, message, service, and ad cannot suffice each audience and that is where ‘personalization’ comes as a refuge.

Marketers must personalize their marketing messages starting this 2020 via analytics and understanding of demography, affinity, and in-market segments.

Peter Wilfahrt said, “Only very few brands execute a personalized messaging strategy. And we’re not talking about adding the first name to your email greeting … really dig into your prospect’s mind and discover what they fear, wish and want.”

Brock Murray said in this regard that every customer must feel special. And automation is the best method to do so.

A beneficial personalization rests upon behavioral segmentation. Herein you segregate the audience according to their purchases, page views, changing preferences, browsing pattern, etc.

Frank Spear says that personalization uplifted his marketing strategy beyond expectation.

3. DRIVE AUDIENCE WITH YOUR DATA

With the changing scenario, Google and Facebook are taking hold of audience targeting, sifting away from manual bidding capabilities. This is an age where the more creative data you have the more audience you will attract.

Creative ad image and copy drive more click-through rates, and conversion rates.

4. ORIGINAL SEARCH

Implement the research plan in marketing to gain attention. Tamas Torok agreed to implement the original search as he said that his company, Coding Sans has been publishing its own research on software development trends since 2017. These reports helped in generating links from reputable websites and brought thousands of subscribers.

He said, “This strategy worked because we came up with something new. New data attracted links and it was beautifully presented, which made people share it on social media.”

5. UPDATED CONTENT

Another important marketing strategy to implement in business is to keep updating your old content. It helps you rank better on search engines, invite more traffic, and attract backlinks. Also, it is quite cheap to refresh old content.

In the words of Mark Webster, “After some testing, we found that making simple updates and tweaks and, most importantly, changing the date of the article to represent the newest revision [made] our rankings instantly [jump] up. “It’s no secret Google prefers fresh content but we had not anticipated this to be such an easy win.”

6. HARO

Subscribing to HARO, that is, Help A Reporter Out, is also a fruitful marketing strategy. HARO regularly seeks experts in different fields.

The chat platform, Chanty, received an average of five to ten links a week by responding to relevant queries via HARO.

Furthermore, Alexandra Zamolo said, “It’s absolutely free. All it takes is a little bit of your time to craft a few well-written quotes every day that apply to your industry. How cool is that?”

7. GUEST BLOGGING

In addition to blogging, try to amplify the opportunities of guest blogging more and more. Allow, motivate, and convince other people to write content for your blog. It is beneficial for both the guest writer as well as the blog owner.

Pamela Bourgault, a digital marketing specialist, said “This type of strategy is ideal for both of us since they can use this guest post contribution to leverage their expertise and we can use their knowledge to leverage our blog as a resource for relevant information and lead generation. In most cases, these articles bring in a lot of organic traffic and promising leads for us. We have some articles that our clients have written that still to this day bring in over 200+ leads per month.”

8. VIDEO

Videos, of course! The list of successful marketing strategies is incomplete without the mention of videos. Videos strengthen bonds with customers raising the chance of purchase. Videos in 2020 have tons of options, you may develop a tutorial, testimonial or behind the scene footage.

Advertiser trailer, clips and explanatory series of one’s product/ service is also a good option.

9. LIVESTREAM

Livestream is the new face of video marketing. Morgan Lathaen said, “live content has the ability to generate greater impressions than posts published in newsfeeds” and so it shall dominate 2020 marketing strategies.

10. EXPLAINER VIDEOS

When discussing videos, we must not forget ‘explainer videos’. It simplifies difficult concepts. Raj Vardhaman quotes about this successful marketing strategy 2020, “The Google algorithm continues to favor websites with video content, which makes these incredibly important both for marketing and SEO.”

11. PODCASTS

Podcasts are the new gift of technology that has established as an enjoyable source of information. It is basically an audio that informs, awares and educates. Scollon said, “Podcasts are a great way of building a solid audience that returns every week without having to have your face in front of the camera. It’s also a great way for repurposing content that you may already have on your blog.” Podcasts invite a large audience.

12. LOCAL SEO

Often marketers neglect local SEO, however, it holds immense benefits as a marketing strategy. Google My Business is the ultimate platform for this purpose.

Leslie Whittaker said “For a business with a brick and mortar location, Google My Business is an essential marketing tool,” she said. “It’s the first place people turn when looking for a business, especially local businesses and it’s an easy way to increase leads in a short time.”

13. AUTOMATED EMAIL MARKETING CAMPAIGN

Automating emails has proven to be a marketing strategy worth implementing in business. It allows you to send more newsletters; helps in better customization with A/B testing, infographics, sequences, time zones, etc.

14. VOICE TECHNOLOGY

As the world moves towards more and more comfort, the voice search is being highly preferred. It also includes Chatbots. In order to avail of the benefits of this marketing strategy, you must ensure long-tail keywords, optimization for voice- queries, and answering FAQs.

15. AUGMENTED REALITY

Augmented reality is another aspect of personalization. It involves interactive content, creative pictures, etc. It gives you an enhanced view of your products and service.

16. SMART BIDDING

Next on the list of marketing strategies to implement in business in 2020 include Smart Bidding. Google and Facebook have recently expanded its AI-based ad targeting and bidding capabilities. Google’s Target CPA is a smart bidding option you can go for.

And that is the final! The best marketing strategies for your businesses’ success, read it, understand it, and execute it.



Address- Office no. 11, Om plaza, Sector 19, Indira Nagar, Lucknow, UP, 226016

Helpline- 0522-4318935,
Support +91 7235089873

Website: https://confoundingsolutions.in