The Wi-Fi chipset market was valued at USD 19.7 billion in 2020 and is estimated to reach USD 25.2 billion by 2026; it is anticipated to grow at a CAGR of 4.2% during the forecast period (2021–2026).

Growing number of public Wi-Fi hotspots, adoption of Internet of Things (IoT), growth of Wi-Fi in enterprise and business, rising need for faster data transfer and significant increase in the internet penetration rate are significant driving factors in the Wi-Fi chipset market during the forecast period. The growth of the Wi-Fi chipset market would also largely depend on the success of new Wi-Fi technologies, including IEEE 802.11ad (WiGig), and 802.11ax standards. However, several factors, such as the decline in the shipment of tablets and PCs over the last few years and long standardization and certification time, are hindering the growth of the Wi-Fi chipset market.

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Market Dynamics
Growing number of public Wi-Fi hotspots and adoption of IoT

The ownership of connected devices across the world is expected to grow at a significantly high rate during the forecast period and is attributed to the growth of IoT. The enormous growth of connected devices would require higher data throughput and bandwidth, and broader coverage, which is likely to increase congestion over the mobile network during the forecast period. To tackle this situation and to make a positive impact on the dynamic telecom environment, the adoption of Wi-Fi hotspot solutions by communication service providers and network operators is expected to rise significantly in the coming years.

Expanding use of Wi-Fi in enterprises and businesses

Enterprises and businesses of all sizes, across segments and verticals, are increasingly shifting toward a Wi-Fi-based customer engagement model. Wi-Fi hotspots at coffee shops, airports, hotels, buses, trains, sports stadiums, and retail stores are used for customer engagement and customer relationship management. The commercial complex that offers free Wi-Fi connectivity is gaining high popularity among consumers.

With the enormous growth of connected devices, consumers are focusing on the value of information. A large number of consumers have numerous access points for information and are increasingly relying on mobile devices and the Internet. Retailers are becoming aware of the value of assisting consumers in gathering information and generating customer relationship management systems through Facebook pages, e-mails, and location-based marketing. Moreover, in-store Wi-Fi is becoming more popular among retailers to connect with consumers and facilitate their purchase decision. Mobile devices have changed the way consumers shop in-store. Digital consumers use their mobile devices to peruse options and reviews, check a retailer’s product availability, access interactive store maps, and view available discounts and loyalty offers as well as make online purchases.

Fall in shipments of PCs and tablets

Despite the growth of the overall consumer electronics segment the shipment of PCs and tablets is expected to witness negligible growth, affected largely by the improved performance of phablets and falling prices of smartphones. The low-cost manufacturing of smartphones in China has played an important role in the increased shipment of smartphones in this region. Cost-conscious customers in developing countries of Asia Pacific prefer phablets over costly tablets. Moreover, the replacement cycle of tablets and PCs is higher compared to smartphones. This is leading to the decline in the growth of the PC and tablet market.

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Key Market Players

Qualcomm Technologies, Inc. (US) is ranked first in the Wi-Fi chipset market, especially after the exit of Broadcom Corporation (US) from the Wi-Fi chipset market in 2020. Qualcomm Technologies, Inc. provides numerous chips, which are manufactured according to the latest IEEE standard. All such chipset products are used by many consumer device manufacturers such as D-Link Corporation (Taiwan), Sony Corporation (Japan), Fujitsu Ltd. (Japan), and Toshiba Corporation (Japan). The company launched various new products. For instance, in January 2020, the company introduced the new QCA6595AU, Automotive Wi-Fi 5, and Bluetooth combination chip in its Wi-Fi product portfolio. This chip is designed to reach 1 Gbps and is complementary to the Qualcomm Automotive Wi-Fi 6 dual-MAC chip, the QCA6696, which can reach nearly 1.8 Gbps of throughput. The company also adopted the acquisition strategy.