Marketing Consulting Procurement - Sourcing and Intelligence Report on Price Trends and Spend & Growth Analysis
The marketing consulting will grow at a CAGR of 4.38% during 2020-2024. Prices will increase by 2%-4% during the forecast period and suppliers will have a High bargaining power in this market. Nielsen Holdings Plc, WPP Plc, IQVIA Holdings Inc., Verisk Analytics Inc., INTAGE Holdings Inc., Accenture Plc, McKinsey & Co., Boston Consulting Group Inc., dunnhumby Ltd., and GfK SE are among the prominent suppliers in marketing consulting market.
Who are the Top Suppliers in the Marketing Consulting Market?

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Leading global suppliers can assist buyers in realizing high-cost savings through their efforts in areas such as conference participation, negotiate on pricing and contractual terms, adoption of automation, quality management, backward integration, reduction in ad-hoc spend, reducing total ownership cost, reducing total ownership cost, and managing commodity price volatility. Collaborations with global suppliers will also help buyers in cost-saving and ensuring high-quality procurement in the dynamic market.
This report offers key advisory and intelligence to help buyers identify and shortlist the most suitable suppliers for their marketing consulting requirements. Some of the leading marketing consulting suppliers profiled extensively in this report include:

Nielsen Holdings Plc
WPP Plc
IQVIA Holdings Inc.
Verisk Analytics Inc.
INTAGE Holdings Inc.
Accenture Plc
McKinsey & Co.
Boston Consulting Group Inc.
dunnhumby Ltd.
GfK SE

Supplier Selection and Evaluation
Profile and service capabilities of the service provider, industry specialization of the service providers, reputation of service providers, and assessment of value-added services are some of the most critical parameters that buyers use to shortlist the suppliers in marketing consulting.
This report evaluates suppliers based on talent pool, execution excellence, technological capabilities, and regulatory compliance. In addition, suppliers are also shortlisted based on business needs, technical specifications, operational requirements, security compliance, regulatory mandates, legal requirements, quality control, change management procedures, pricing models, penalty clauses, sla nuances, acceptance criteria, and evaluation criteria.
What are the Major Pricing Trends in Marketing Consulting Procurement?
The pressure from substitutes and a moderate level of threat from new entrants has resulted in the High bargaining power of suppliers. This makes it extremely important to get the pricing and pricing model right. Buyers should align their preferred pricing models for marketing consulting with the wider industry and identify the cost-saving potential.
fixed fee pricing model, time-based pricing model, and value-based pricing model are the most widely adopted pricing models in the marketing consulting. Each pricing model offers optimum benefits and fitment in specific situations. Buyers should identify the model that suits their operations in the best manner and link supplier performance to the pricing models.