Using Pinterest to build your brand, business or following

If you’re a creator or entrepreneur, you’re probably already on social media platforms like Facebook, Instagram and TikTok. But what about Pinterest?

Using Pinterest to build your brand or following might not be the first platform you think of, but it’s one that has gone the distance. Pinterest has continued to grow since it launched in 2010 and now receives over 400 million monthly users.

Simply put, Pinterest is a discovery platform where users can find inspiration and ideas for their interests. It’s also a platform people gravitate to when they want to shop — users might make a Pinterest board when planning for their wedding, or visualizing a new wardrobe.

In fact, 89% of the Pinterest audience say they use the platform for purchase inspiration. So if you’ve got a product to sell, particularly a visual one, it really makes sense to be on Pinterest.

But even if you’re not selling a product just yet, Pinterest can still be a great tool. Here’s what you need to know about using Pinterest to build your brand or following.

Pinterest for your brand
Planning and visualizing your brand

Are you still in the planning stage of launching your business? Pinterest is a great place to collect ideas and inspiration.

You might want to make a Pinterest board with visual references for how you want your logo or website to look, to later send to a designer. Or you could make a board to collect inspiration from the brands and business people that you want to emulate.

You can also use Pinterest to build a vision board for a launch event, specific campaign, product line or to keep an eye on your competitors. Depending on what it is, you’ll also have the ability to make your board private so that no one else can see all the magic that’s going on behind the scenes.

Using Pinterest to promote your business
To understand why Pinterest can be so useful to build your brand and business, let’s take a look at how the platform works.

Essentially, Pinterest revolves around images called pins. Every pin can link back to the website it was sourced from — like an online store. So if a user discovers a pin of your product on Pinterest, they can immediately click through to buy. That’s what makes Pinterest such a powerful selling tool.

Better yet, you could use pins to link to your Linktree — so that users can find out more about your brand’s story, connect with you on other social platforms and shop your online store.

Pinterest also has great SEO, which means users searching Google Images could easily land on your pins. Unlike Facebook or Instagram, where a post might get a lot of traction for a day or two and then disappear, Pinterest pins gain traction over time.
That means creating pins for your products in an investment in your long-term brand awareness. And if you already have high quality images of your products for your Instagram or online store, it doesn’t take long to add them as pins to Pinterest as well.

Plus with 40% of Pinterest users reportedly boasting a household income of $100K or above, they’ve got the spending power to put their money where their pins are.
Using Pinterest to build an audience
Even if you don’t have a product to sell, Pinterest can still be a useful tool.

That’s because Pinterest is a great way to connect with other creatives. It’s a community full of engaged users who want to be inspired and find things they love. So if you’re a creator, why not use Pinterest to introduce yourself to that audience?

If you create content, for instance, you can make pins directing Pinterest users to it. That’s what you’ll see a lot of travel bloggers and YouTubers do.
As with any social media platform, if you want to grow an audience on Pinterest it’s important to be active on the platform yourself. Start following boards related to what you do, as well as liking and commenting on posts. Try to post pins of your own everyday. You could also create a group board, where you can build a community by inviting followers to pin posts of their own.
Then, to direct your Pinterest audience to your other platforms, just pop your Linktree in your profile.
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