SEO practices are constantly evolving and changing as Google revises its algorithm to improve the overall user experience. There are currently more than 200 different ranking factors that Google looks at when they are deciding how to rank a webpage in the results. Furthermore, while there is a lot of information out there about these ranking factors, nobody other than Google is 100% sure of exactly what they are. You need to invest in SEO, but is there more that you can do to improve your rankings?

This is where having a UX-friendly website design in Jacksonville becomes important. As Google continues to develop its algorithm to enhance the user experience, the search engine giant is determined to deliver the most relevant content in the search results. That means that web design in Jacksonville needs to focus on improving the user experience onsite to encourage visitors to spend more time viewing your content. Time on page is closely tied with multiple other rankings that have a direct effect on your website’s SEO.

Continue reading to learn how you can boost your SEO using UX-friendly web design for your Jacksonville business.

Increase Site Speed

If you land on a website and you are waiting for any longer than a few seconds for the page to load, you will probably start looking elsewhere for what you need. Your website should be responsive and fast-loading so that the user can flow through your website without having to wait for pages, images, and videos to load.

Website design for Jacksonville businesses should take steps to improve the speed of their website to improve the user experience, but also for SEO. Back in January 2018, Google announced the ‘Speed Update’, which confirmed that page speed would be a direct ranking factor, not just for desktop searches but for mobile searches also. Be sure to spend time focusing on improving site speed and you will see a positive impact in your rankings.

Keep Visitors On Your Website

When visitors come to your website, it is in your best interest to keep them on your website for as long as possible. The best way to do this is to ensure that your website is easy to navigate, that it loads quickly, is functional, aesthetically pleasing, and that the content is presented in a way that makes it easy to consume. You should also have a well-planned internal linking structure, sending visitors to other relevant content on your website that they might find interesting, keeping them on your website longer.

Improving the user experience on your website will encourage visitors to spend more time on your site, decreasing your bounce rate and increasing your page views. These signals, in turn, tell Google that your website is a credible source of information in your industry as more people are staying there for longer when they visit rather than seeking the information they are looking for elsewhere. Improving the UX web design will, therefore, have a direct impact on your SEO and you will start ranking higher in the search results as Google puts more value on your content than on your competitor’s content.

Include Strategic CTA’s In Your Content
In order to achieve your goals when it comes to improving the user experience, CTA’s are crucial. A call to action is an opportunity for you to provide answers to the visitor’s questions and direct them to particular landing pages on your website. Having a clearly laid out path for users to follow and navigate through your webpages will improve their overall onsite experience. For example, if you are advising the reader to improve their business by watching a webinar you have created, you should have a CTA directing them to that webinar in case they want to watch it. While not every visitor will click the CTA, you are giving them the option, improving the UX.

This improvement in UX will have also have a positive impact in terms of SEO as Google also considers click-through rates as part of their algorithm. With the CTA’s you have created increasing the number of click-throughs, there will also be a positive effect on your rankings.

Boost Your SEO With A UX Friendly Web Design In Jacksonville

With more and more focus shifting to providing the best possible experience for visitors to your website, now is the time to start making adjustments to your website design in Jacksonville. Investing in improving the user experience of your website will help you to not only provide a more enjoyable experience for those visiting your site, but it will also have a positive impact on your results in the search rankings. To take the first steps towards a UX friendly web design Jacksonville business owners should get in touch with an experienced web design agency. With expert help, you can be sure that your website will be optimized to improve the user experience, enhance your SEO, and bring more visitors to your website over time.


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