The digital out of home (OOH) advertising market was valued at USD 6.13 million in 2020, and the market value is expected to reach USD 15.3 million by 2026. It is expected to record 17% CAGR over the forecast period (2021-2027). Developed countries continue to occupy a large share of the market with the highest screen penetration, and demand is increasing in developing countries. The increase in demand is due in part to the growth of urban population and economic development.
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Company Profile
Ayuda Media Systems
Bell Media, Inc.
Clear Channel Outdoor Holdings, Inc.
Fairway Outdoor Advertising
JCDecaux
Lamar Advertising Company
Lightbox OOH Video network
Outfront Media, Inc.
Real Digital Media
Signagelive
Market Segmentation
The following segmentation are covered in this report:
By Type
Billboards
Transit
Street Furniture
Place-Based
By End User
Automotive
Retail
Consumer Products
BFSI
Telecom
Others
Scope of the Report
The research study analyzes the global Digital Out of Home (DOOH) industry from 360-degree analysis of the market thoroughly delivering insights into the market for better business decisions, considering multiple aspects some of which are listed below as:
Recent Developments
o Market Overview and growth analysis
o Import and Export Overview
o Volume Analysis
o Current Market Trends and Future Outlook
o Market Opportunistic and Attractive Investment Segment
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Geographic Coverage
o North America Market Size and/or Volume
o Latin America Market Size and/or Volume
o Europe Market Size and/or Volume
o Asia-Pacific Market Size and/or Volume
o Rest of the world Market Size and/or Volume
Key Questions Answered by Digital Out of Home (DOOH) Market Report
1. What was the Digital Out of Home (DOOH) Market size in 2019 and 2020; what are the estimated growth trends and market forecast (2021-2027).
What will be the CAGR of Digital Out of Home (DOOH) Market during the forecast period (2021-2027)?
3. Which segments (product type/applications/end-user) were most attractive for investments in 2021? How these segments are expected to grow during the forecast period (2021-2027).
4. Which manufacturer/vendor/players in the Digital Out of Home (DOOH) Market was the market leader in 2020?
5. Overview on the existing product portfolio, products in the pipeline, and strategic initiatives taken by key vendors in the market.
The report covers the following objectives:
Proliferation and maturation of trade in the global Digital Out of Home (DOOH) market.
The market share of the global Digital Out of Home (DOOH) market, supply and demand ratio, growth revenue, supply chain analysis, and business overview.
Current and future market trends that are influencing the growth opportunities and growth rate of the global Digital Out of Home (DOOH) market.
Feasibility study, new market insights, company profiles, investment return, revenue (value), and consumption (volume) of the global Digital Out of Home (DOOH) market.
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