Eyelash enhancing serum is a unique formula with lash enhancement, conditioning, moisturizing, and strengthening ingredients that collaboratively works to support and improve the overall appearance of eyelashes. A plenty of temporary lash-lengthening options are available in the market such as mascara and false eyelashes, which are available in the market, but there has been an influx of eyelash serums in stores that promise to strengthen and grow those tiny hairs. These eyelash enhancers have become increasingly popular due to their effective functional feature that turns drab, sparse, and brittle eyelashes into attractive and long eyelashes by the simple process of applying serums to the eyelash area.

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The global eyelashes enhancing agents market is growing moderately due to increasing prevalence of eye inflammations such as madarosis and blepharitis. Additionally, a shift in trend towards the natural eyelash enhancer agent, and continuous uptake of come higher medical dosages cause loss of eyelashes is likely to drive the market growth over the review period.

Breast cancer patients suffer from madarosis due to continuous session of intra-arterial chemotherapy. To cure this disease, a formulation of eyelash enhancer such as bimatoprost is used that maximizes eyelash and minimizes intraocular side effect. In case of blepharitis, there is loss of eyelashes occurs due to the presence of bacteria and oily flakes at the base of eyelashes. Blepharitis is a common disease, especially, among people who have oily skin, dandruff or dry eyes. According to International Journal of Development Research, blepharitis accounted for 700,000 patient visits in the US in 2014. Patients who have blepharitis take eyelash enhancer such as biotin as part of treatment. In some cases, blepharitis also causes loss of eyelashes (madarosis).

However, side-effects of eyelashes enhancer agents may affect the growth of the global eyelashes enhancing agents market, negatively.

The global eyelashes enhancing agents market is expected to grow at a CAGR of 5.83% during the forecast period 2017-2023.

Segmentation

The global eyelashes enhancing agents market is segmented on the basis of types, application, and content.

On the basis the types, it is segmented into curling, lengthening, volumizing, and others.

On the basis of the application, it is segmented into repairing damaged eyelashes, nourishing, and others.

On the basis of the content, it is segmented into bimatoprost, lash-building serum, skincare ingredients, herbal remedy, isopropyl cloprostenate, enhancer serum, and others. The skincare ingredients are further segmented into polypeptides, biotin, panthenol, and others.

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