Due to the rising public awareness about the harmful effects of cigarette smoking on the human health, the sales of e-cigarettes are climbing in South Korea. Moreover, the declining popularity and sales of tobacco cigarettes is making many e-cigarette producers focus on developing a diverse product portfolio. For example, British American Tobacco Inc. developed the ‘Glo’ e-cigarette, Phillip Morris International Inc. developed the ‘IQOS’, and Japan Tobacco Inc. launched two e-cigarette brands namely ‘Logic’ and ‘Ploom’ in the country.

Furthermore, the market will grow at a CAGR of 24.3% between 2019 and 2024. Between the male and female populations, the consumption of e-cigarettes is currently higher in the former. This is because women are traditionally prohibited from smoking and using tobacco products in the country. However, with increasing urbanization and education and the launch of exhaustive marketing campaigns by e-cigarette companies, the consumption of e-cigarettes will increase among the females of the country in the coming years.

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In South Korea, Gyeonggi witnessed the highest sales of e-cigarettes during the past few years. In the last two decades, this region saw large-scale urbanization, with Seoul witnessing some of the biggest infrastructural development activities in the country. This caused a sharp rise in the disposable income of the people residing in this region, which, in turn, propelled the sales of e-cigarettes. As per reports, the household income in this region grew by nearly 8% YoY from 2017 to 2018.

Hence, it can be said with confidence that the demand for e-cigarettes will soar in South Korea in the coming years, mainly because of the rising public awareness about the harmful health consequences of tobacco smoking in the country.