COVID-19 Impact Analysis on Retail Cloud Market | Insights on Strategies of Key Players


Posted October 16, 2020 by devanshuraizada

A key trend being observed in the retail cloud market is the advent of multiple payment options in the retail sector.
 
The surging adoption of smart devices is among the major driving factors of the retail cloud market. This swift adoption of these devices is ascribed to the requirement for better network, increasing number of online activities in the retail industry, and seamless information sharing. Mobile technology is increasingly being utilized for purchasing retail products. Moreover, due to the emergence of these devices, retailers can directly communicate with prospects according to their interest and purchase history, which, in turn, allows them to align their business strategies as per the specific needs of consumers.

A key trend being observed in the retail cloud market is the advent of multiple payment options in the retail sector. Customers are increasingly demanding for shop-on-own-terms, well informed, and multi-channel payment options from retail players. In order to meet these needs and preferences and for delivering seamless customer purchasing experience, retailers are increasingly adopting cloud-based retail payment solutions across the world. This is predicted to increase the demand for retail cloud in the coming years.

The growing adoption of smart devices is one of the most significant factors behind the advance of the retail cloud market. This is a result of the increasing online activities in the retail domain and rising requirement for smooth information sharing and better network connectivity. Around the world, people are increasingly paying for products using mobile platforms. Additionally, with smart devices, retailers find it easier to tap potential customers, by studying shoppers’ interest and purchase history. This lets retailers align their business strategy as per the interest of customers, which helps drive sales.

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Geographically, the retail cloud market is categorized into North America, Europe, Asia-Pacific (APC), Latin America (LATAM), and Middle East and Africa (MEA). Among these, during the historical period, the largest share in the market, in terms of revenue, was held by the North American region. This was a result of the faster integration rate of the cloud technology in retail in this region than anywhere else, as well as the fact that retailers are scrambling to personalize the shopping experience of customers.
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Issued By Devanshu
Country United States
Categories Business
Last Updated October 16, 2020