Factors such as the increasing implementation of government initiatives to support the farmers, such as the Pradhan Mantri Krishi Sinchayee Yojana (PMSY) and Soil Health Card Scheme, and improving internet connectivity in rural areas will fuel the Indian farming as a service (FaaS) market growth during the forecast period (2021–2030). Moreover, the rising efforts made by private companies to enhance the productivity and efficiency of the agriculture sector will also contribute to market growth in the coming years.

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The launch of several government initiatives to support farmers is a prominent growth driver for the market. Central and state governments are providing security and benefits to farmers through plans such as Paramparagat Krishi Vikas Yojana (PKVY) and organizations such as the Agricultural Technology Management Agency (ATMA) to protect them from fraudulent activities. Owing to the extensive government support, the agritech market is attracting attention from private investors and numerous organizations.

Additionally, the increasing government focus on improving the agricultural infrastructure and encouraging innovations in farming, such as the use of digital transactions and FaaS, is also boosting the market growth. Another growth driver for the Indian FaaS market is the improving internet connectivity in rural areas. Better internet connectivity can help farmers reduce their expenditure by minimizing waste production and maximizing the use of different inputs in agricultural activities, such as seeds, soil, and fertilizers.

The surging penetration of internet in rural India will result in the large-scale adoption of FaaS solutions as they offer enhanced productivity and efficiency through data-driven decisions. Thus, the soaring number of government initiatives for bolstering the agriculture sector and improving internet connectivity in the rural parts of India will augment the demand for FaaS solutions and services in the country in the foreseeable future.