The mushrooming adoption of marketing automation software by small and medium enterprises (SMEs) is also fueling the demand for the software across the globe. Currently, small and medium enterprises account for a large number of enterprises around the world. For example, there were nearly six million small and medium enterprises in the U.K. in 2018. These SMEs accounted for more than 98% of all organizations in the country.

Between these, the solutions category is predicted to register the highest growth in the marketing automation software market in the future years. This is attributed to the growing adoption of marketing automation software solutions in various industries such as banking, financial services, and insurance (BFSI), media and entertainment, retail and e-commerce, and IT and telecom. Across the globe, the demand for this software will surge in the Asia-Pacific region in the coming years.

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The factors driving the advancement of the marketing automation software market in Asia-Pacific are the growing consumer requirement for advanced products, the surging number of active users on various social media platforms, and the rising internet penetration and mobile connectivity in the region. Additionally, the growing focus of SMEs toward the digitization of their operations is also fueling the demand for marketing automation software in the region, as per the observations of the market research firm, P&S Intelligence.

Hence, it can be said with certainty that the demand for marketing automation software will shoot up all over the world in the coming years, primarily because of the growing incorporation of digital marketing strategies by businesses and the ballooning number of social media users around the world.