Vaporizer, cig-a-like, T-Vapor, and vape mods are the major types of e-cigarettes consumed in the country. Amongst these, the sales of vaporizers were found to be the highest in the country in the past years. In the coming years, the demand for T-Vapors will rise rapidly in the country. “Ploom Tech” by Japan Tobacco Industries, “IQOS” by Philip Morris international plc, and “Glo” by British American Tobacco plc are the three major heat-not-burn product brands currently operating in the country.

In South Korea, Gyeonggi witnessed the highest sales of e-cigarettes during the past few years. In the last two decades, this region saw large-scale urbanization, with Seoul witnessing some of the biggest infrastructural development activities in the country. This caused a sharp rise in the disposable income of the people residing in this region, which, in turn, propelled the sales of e-cigarettes. As per reports, the household income in this region grew by nearly 8% YoY from 2017 to 2018.

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E-cigarettes are mainly sold via online portals, vape shops, supermarkets/hypermarkets, and tobacconists in the country. Out of these, the sales of these cigarettes via online distribution channels are predicted to rise rapidly in the country in the coming years. With the government expected to increase taxes on e-cigarettes, many sellers are predicted to move to online portals and distribution channels for meeting the soaring consumer demand and augmenting their profit margins.

Hence, it can be said with confidence that the demand for e-cigarettes will soar in South Korea in the coming years, mainly because of the rising public awareness about the harmful health consequences of tobacco smoking in the country.