Transparent displays are available in various sizes, namely large, medium, and small. Amongst these, the highest uptake was observed for large-size models, primarily because of the fact that large displays are widely used for digital signage and numerous smart appliances, which are gaining traction for infotainment and advertisement purposes. Further, they are also witnessing a rapidly increasing adoption by major food and beverage companies, in order to increase their sales.

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The ballooning adoption of transparent OLED displays, on account of the numerous advantages offered by them over the conventionally used LCD displays, is one of the major developments in the transparent display market. OLED displays offer higher image resolutions and better viewing angles than their LCD counterparts, which is why the former are becoming highly-sought-after for digital signage applications.

Moreover, OLED displays employ the use of self-illuminating pixels, which do not need any sort of backlighting and are much thinner as compared to the LCD variants, thereby creating better aesthetic appeal for users. Globally, the Asia-Pacific (APAC) region is on path to recording the fastest growth in demand for transparent displays during the forecast period. The main factor fuelling this swift growth in this region is the mushrooming demand for these appliances in the major tech-oriented countries, such as Japan, South Korea, and China.

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Furthermore, the lower costs associated with the manufacturing of transparent displays in China, which further reduce their purchase price, are another factor boosting the demand for these products amongst the advertisers in the region. Thus, the demand for transparent displays, mainly due to the surging need for advanced healthcare devices across the globe and growing demand from advertisers owing to their lower consumption of power, is set to record an exponential surge in the coming years