The aftermarket segment of the U.K. e-cigarette industry is classified into battery and charger, refill, and others, which include coils, atomizers, and tanks. Under this segment, the refill category held the largest market share in 2018, and it is expected to showcase considerable growth during the forecast period. This can be attributed to the increasing usage of e-cigarettes, which require constant refills and other e-cigarette accessories. This category is further segmented by liquid type and flavor.

The liquid type classification is divided into nicotine-based and non-nicotine-based, whereas flavors include fruit, tobacco, candy, menthol, savory/spice, beverage, bakery/dessert, menthol tobacco, and others. These products are being developed by Japan Tobacco Inc., Philip Morris International Inc., Innokin Technology Co. Ltd., JUUL Labs Inc., Pax Labs Inc., British American Tobacco p.l.c., Shenzhen iSmoka Electronics Co. Ltd., Shenzhen Kanger Technology Co. Ltd., Altria Group Inc., Shenzhen IVPS Technology Corporation Ltd., and Imperial Brands PLC.

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These players continue to create a strong product portfolio to meet the diversifying preferences of consumers. Moreover, the presence of numerous players also adds to the popularity of e-cigarettes in the U.K. According to P&S Intelligence, England registered the highest consumption of vaping products in the U.K. e-cigarette market in 2018. This can be ascribed to the soaring number of consumers and new users, who are shifting from conventional tobacco cigarettes to these alternatives.

Moreover, the strong presence of manufacturers and vendors in England is propelling the usage of e-cigarettes. These players are investing in R&D to innovate novel technologies and flavors after observing the surging interest in e-cigarettes among the people of England. The development of new flavors and technologies is expected to convert more conventional smokers to e-cigarette users.

Thus, with the availability of diverse vaping products and investments in R&D for flavors and technologies, the consumption of e-cigarettes will escalate in the foreseeable future.