The burgeoning requirement for multi-channel customer experience management is fueling the demand for web content management. This is because web content management helps offer improved multi-channel customer experience by managing advertising and marketing content in appropriate formats via the right channels and at the correct time. Moreover, multi-channel content management services and tools assist in managing marketing materials centrally and controlling their usage. Contents such as images, meta-data, videos, translations, product specifications, and texts are centrally managed.

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Additionally, they can be distributed to certain selected channels after approval. Therefore, companies operating in different industries are making huge investments in digital advertisements for better customer engagement and attracting more customers. For example, the global digital advertisement spending is predicted to rise to $517.1 billion by the end of 2023. The surging demand for digital marketing solutions is another major factor driving the popularity of web content management solutions.

Besides the aforementioned factors, the rising focus on customer engagement is also driving the growth of the web content management market. Businesses are increasingly adopting several effective promotion and marketing strategies in order to build better customer engagement to attain a higher customer retention rate and sales. This is subsequently pushing up the demand for web content management solutions, as these solutions assist in efficient content handling, which is required for promoting products digitally.

Digital marketing involves the marketing of products via digital channels such as social media platforms, search engines, emails, mobile apps, and websites. The soaring requirement for digital marketing solutions all over the world is making vendors provide several solutions, including social media and web analytics integration. Due to this, businesses are increasingly adopting customer experience management in their multi-faceted websites, that needs web content management solutions for supplementing digital and multi-channel marketing activities.