The new E-commerce Sectors Report in Brazil incorporates become the #1 result for your business’s keywords. up-to-date information, visitor information from websites and applications, and the demographic distribution of Search Share across the nation. Brazil's e-commerce grew by 5.29% in July 2022, driven by increases in tourism (up 14.3%), cosmetics (up 11.9%), and retail (up 6.3%). Given that app visits only increased by 1.53%, its trajectory may be stalling. According to the E-commerce Sectors Report released by SEO company Conversion, 24.3 billion hits on e-commerce websites were made in the previous calendar year.
The brands with the largest market shares are those that have the greatest influence on search, according to this study. Amazon (59% of searches), Petz (44%), and Stanley (42%) have the three most influence.
Brazil recently seen a surge in retail growth, with Brazilian e-commerce expanding and brick and mortar establishments increasing. The number of mobile devices accessing e-commerce websites has significantly increased. Mobile devices are used to access 82% of children's merchandise. However, only 29% of food and beverage products are mobile-accessible. Shopee, Mercado Livre, and iFood were the three most popular applications in Latin America. Data only represents Android operating system app consumption.
One category is for all websites, and the other is for each of the 18 industries. All together, the top 10 websites include Mercado Livre (13% market share), Shopee (15%), Amazon Brasil (7%), Americana's (5%), Magalu (4%), AliExpress (3%), iFood (2%), and Casas Bahia (1%).
The number of searches for a brand is divided by the total number of brands in the category to determine the share of searches. The share for a particular fashion brand would be divided by the total number of shares for all fashion brands, for instance, if we were to consider all the fashion brands. The percentage of searches forecasts market share, making it a crucial metric.
With a 59% share of imported goods, Amazon came out on top in our examination of the Share of Search by Sector. We use traffic to estimate each e-audience commerce's size in order to generate the rankings. There are numerous methods for monitoring traffic, and each one adds something to the total. Direct has the highest percentage of any statistic, at 44.7%. Once they see goods they want, customers can purchase them either through paid advertising or organic search results.
You need to have relevant content and a great user experience if you want to boost exposure, which will lead to repeat business and visits.
It is crucial to provide a good variety of products, competitive pricing, quick processing and delivery, and audience approval.
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