The winds of change will blow harder than ever through the senior living sector in the next decade. The industry will change year by year, as America is going grayer. And that's a trend that won't go away, at least for the next foreseeable future.

With each passing year, Americans are getting older, and the wave of baby boomers reaching retirement is getting larger. According to a recent report published by the Urban Land Institute's Terwilliger Center for Housing, about 66 million Americans will be 65 and older by 2025. This is a massive spike from just under 48 million in 2015.

The data from the U.S. Census Bureau suggests that, by 2030, even the youngest baby boomers will reach 65. Another study done by the Population Reference Bureau has projected that there will be over 95 million senior citizens in the United States.

The challenges posed by this demographic increase will change the sector and how Douglasville retirement homes work. As the baby boomers' demands grow, more capital and a greater diversity of talent are directed towards Douglasville 55 plus communities. Companies that are already active in the industry definitely have a leg up, but they may find themselves tested by the new entrants in the market, who are already focused on delivering a next-gen product. Similarly, there are other challenges that all companies have to focus on, like managing larger market shares, a larger number of clients, as well as diversifying services to cater to multiple types of clients.

One thing is for certain: Douglasville retirement homes will change in the coming decade, but how? Are the major players in the sector willing to adapt and change their services to meet new demand? What are the major risks and challenges faced by the industry in the coming decade? How will struggling providers adapt to the new trends? How will new entrants change this growing market? What types of new products will be available?

Watching out for industry disruptors

The senior living sector is already very competitive. Recently, major players entered this growing market and the trend is expected to continue. In fact, the sector is so attractive, that even tech behemoths like Apple and Amazon want to make moves in this industry. Huge organizations, like Apple and Amazon, can act as major disruptors in the senior living sector, as many industry leaders already warned us about. Furthermore, Reddit's co-founder, Alexis Ohanian, who is now active in the financial sector, predicted major shifts in the senior living industry. There will be a visible rise of disruptive, tech-backed senior living brands.

But how will tech companies enter the sector? What should we expect? According to industry experts, tech brands may burst on the scene with major VC backing, together with an innovative model that may leave experienced operators shaking.

This science-fiction scenario is not something new... It already played out several years ago, when Honor successfully raised $20 million for a new type of service for seniors. Although the company didn't manage to reshape the whole industry, some important players started to adapt their services. Another disruptor to pay attention to is The Embassies of Good Living, which is trying to build a new type of long-term retirement communities. They are becoming quite popular in urban areas, where they bring a SOHO house-style senior living, at affordable prices.

Independent living – a thing of the past?

Independent living occupancy is better than assisted living, especially during the last few years, fueling strong investor interest. However, this trend is expected to die off in the next decade, as active adult communities are becoming more attractive for seniors. Major players in the sector are quickly adapting their senior living communities to active adult communities. The trend is already visible in many areas - Douglasville retirement homes are slowly evolving in active adult communities, where seniors can enjoy an active lifestyle in a social setting.

According to many industry experts, the active adult sector is red-hot. Although still strong, there's a steady decline of investor interest in independent living, especially when compared on a year-over-year basis. On the other hand, there's a steady rise in interest in active adult communities. This trend is visible locally, as Douglasville 55 plus communities are becoming more attractive for seniors. Meanwhile, large financial organizations are investing massively in the sector, like The Carlyle Group and other private equity companies.

The active adult niche will continue to expand, and the growing gig economy, new technologies, and on-demand services will have a massive influence on this new operational model. Active adult communities will be more viable, comfortable and will provide better services to seniors.

Active adult communities will be the key players in the next decade, but independent living will still get a large chunk of the market. It won't falter overnight, that's for sure. It will still be a robust sector, with more than 10,000 new units available every year, according to a study published by NIC.

Tensions between owners and operators

The thin line between senior living owners and operators will get even thinner during the next decade. Clean separation between these two will become rarer, which can be a positive aspect for now, but may lead to rising tensions in the future.

Major real estate investment trusts have moved away from triple-net leases in favor of RIDEA (REIT Investment Diversification and Empowerment Act). Although some players still focus on triple-net leases, these will be rarer. Private ownership will be the rule in the next decade, which may negatively affect rates. More owners will try to forge partnerships with operators or even acquire them. These changes in management may prove disastrous for unstable companies. As a result, services in Douglasville 55 plus communities may suffer, especially in the long run.

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