In the era of vast data availability, distinguishing the most crucial information can be challenging. However, the Analytics tool within the Global Market Model offers an effective solution to this issue and stands out as an invaluable resource for identifying growth prospects. This tool simplifies the retrieval of data encompassing a wide array of parameters across various markets and geographical regions.

For instance, it allows for the examination of consumer expenditure on specific pharmaceuticals in the context of factors like patient demographics, specialized healthcare providers, hospital bed availability, and pharmacy presence. Users can select combinations of Geographies, Markets, and Indicators to facilitate a comprehensive historical and projected market size comparison.

The data is presented through both graphical representations and tabular formats, facilitating various calculations such as per capita consumption, historical market performance in correlation with different parameters, and an assessment of their impact on the market dynamics.

Furthermore, this data can be effortlessly shared with individuals and teams, empowering users to interpret potential outcomes and identify promising opportunities. The Global Market Model's Analytics Tool is meticulously designed to expedite the analytical process, providing actionable insights that support well-informed decision-making.

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The data presented within the Analytics section is sourced from a diverse array of reputable providers. These sources encompass census data, both international and local macroeconomic references, as well as data from various associations. It's important to note that indicators are only forecasted if the data source itself provides forecasts. In cases where it is required for consistency, certain data points undergo modeling. This modeling process utilizes the same methodologies employed in the market model to ensure uniformity and reliability.

This data falls into 4 categories:
Macroeconomic Data
This includes GDP and other forms of key economic data points.

Demographic Data
This covers Population splits by age and sex.

Industry Data
This covers datasets specific to particular industries, e.g., hospital beds or vehicles sold.

Enterprise and Employee Data
This includes number of employees and enterprises in a specific industry.

The Analytics tool allows for the comparison of all types of indicator data with market data, providing valuable additional insights.

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