The global healthcare industry continually reinvents itself to transform patient care along the digital curve. In the new normal, secure access to remote healthcare delivery has underpinned the need for home-based health monitoring services. This need rises in tandem with the growing adoption of connected devices, smart phones, and user-friendly health monitoring apps. Moreover, increasing penetration of 4G and 5G networks aids creation of a robust infrastructure for smart healthcare delivery. In these contexts, mHealth (mobile health) has emerged as a transformational force in delivering sound patient-centric healthcare services.

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The mHealth technology supports healthcare practitioners (HCPs) in collecting patient data by utilizing mobile devices. This collected data offers deep insights into patients’ health conditions, enabling HCPs to monitor, treat, and diagnose medical issues. In addition to empowering the medical community with healthcare data, mHealth has redefined the patient experience. In the coming years, the cumulative force of these factors is expected to open new avenues for growth in the mHealth market.

Patient-Centric Healthcare: The Foremost Growth Factor in the mHealth Market

The patient-first character of mHealth enables users to better communicate with healthcare professionals. Mobile health applications are increasingly becoming simpler and more personalized, while facilitating quick and reliable services. They allow patients to access healthcare services in case of emergencies, while raising health awareness among people. Moreover, by allowing non-medical personnel to monitor their health, mHealth answers the global call for greater ownership of health data. Consequently, the global healthcare community is witnessing a sharp uptick in the adoption of mHealth technologies.

Socially Distanced Lifestyles Pave the Way for Remote Healthcare Services

The distinct shift in lifestyles brought on by the pandemic has pronounced the need for remote healthcare. Today, people seek convenient, trustworthy, and efficient services. As a result, mHealth technology is taking precedence in fostering a digital transformation in remote healthcare. Among the first adopters of mHealth services are people with disabilities and the geriatric population. Now, mHealth technology has become an essential part of the home-based patient monitoring ecosystem. In the coming years, a substantial increase in the demand for advanced health monitoring applications is projected to create favorable opportunities in the mHealth market.

mHealth Technology Makes Healthcare Accessible and Fosters Scientific Collaboration

The mHealth market is particularly beneficial in scaling healthcare services to rural, underdeveloped, and difficult-to-reach regions. In the study period, this attribute is poised to bring public-private collaborations in the mHealth market. Further, mHealth technology is expected to enhance scientific collaboration among HCPs. However, data security, questions on accountability for errors, and ethical concerns around data ownership pose significant challenges.

North America and Europe Dominate the mHealth Market

North America, followed by Europe, continues to be the foremost player in the mHealth market. High mHealth technology penetration in these regions can be attributed to sound digital literacy, uninterrupted internet speeds, greater use of connected devices, and increased prevalence of chronic diseases. Soon, Asia Pacific is expected to emerge as the next most promising region using mHealth technologies.

Major Market Players

The key players in the global mHealth market include AT&T, Inc. (US), Nike Inc. (US), Philips Healthcare (Netherlands), AgaMatrix, Inc. (US), BioTelemetry, Inc. (US), Omron Corporation (Japan), Medtronic plc (Ireland), Cerner Corporation (US), and AirStrip Technologies (US).

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