Manufacturers can automate their MAP policy compliance monitoring with the PriceManager software.

[02/07/2020, TEANECK] – Manufacturers are not only tasked with managing the production side of their business; they also have to manage the intangible aspect with more far-reaching implications—brand equity. One way manufacturers can manage their brand equity is through their product pricing strategies. They must make sure that retailers don’t advertise prices lower than the Minimum Advertised Price (MAP) to be competitive.

PriceManager, a Software as a Service (SaaS) company in New Jersey, helps manufacturers and retailers monitor product rates with its pricing data solutions.

The Importance of Following the MAP Policy

If a retailer sells products at prices below the MAP, they risk triggering a price war in that category, which could be detrimental to brick-and-mortar stores and beneficial to some online stores. While sales of a manufacturer’s product will spike in the short term, this may give one retailer dominance over the market, causing physical stores to close in favor of online stores. When this happens, the manufacturer’s options for retail and distribution channels may become severely limited.

Respecting the MAP and monitoring prices ensure a more level playing field for both physical and online stores, as well as allow sustainable profitability for manufacturers and retailers.

A price lower than the MAP may also be detrimental to the brand’s image; low-priced products, after all, create the perception of low quality. Having that negative brand perception among customers will hurt the brand and the manufacturer.

PriceManager Software Flags MAP Policy Violations

Apart from watching online retailers’ prices constantly, PriceManager automatically sends alerts to the manufacturer and informs sales reps of MAP policy violations. The software sends emails automatically to violators as soon as it detects a breach, allowing managers to take action immediately. Real-time monitoring and alerts make MAP policy enforcement extremely efficient and smooth for manufacturers in New Jersey.

About PriceManager

PriceManager was founded in 2009 by tech- and marketing-savvy individuals who recognized the need to monitor online pricing. They found that manual price tracking can be automated to improve efficiency and sustainability. PriceManager has since grown as a SaaS tool and company, offering pricing data solutions in a wide range of industries in more than 30 countries.

If you require price data tracking, analysis and competitive data intelligence, contact PriceManager now: http://www.pricemanager.com