As for the company logo, though making this appear on the gift serves as free advertising, it is only appropriate for regular gifts like key chains, drinking mugs, caps and ballpoints. The business logo should only be used when you are about to send a personal gift. Relevant gifts include electrical goods and appliances, traveling or alarm clocks, food like hampers, display or ride cards, and that old favorite desk gadget. Be sure if you give internationally that you abide by the customs of the country in which you give. Inappropriate actions could backfire your corporate image and be highly damaging. Given the massive corporate responses to Hurricane Katrina and the Asian tsunami that were so splashed around the newspapers, corporate gift giving sank among U.S. corporations in 2005 against pre-tax income. U.S. businesses contributed more than $1bn to help victims of these disasters. The total amount provided by companies such as Wal-Mart, AIG and Citigroup went from 14 percent to $8.56 billion, but a percentage of pre-tax profits fell from 1.1 percent a year earlier to 0.9 percent. The decline was possibly unforeseen, in view of the increase in income. Two-thirds of corporate contributions had been in cash.

The top bids typically want to match their philanthropy with their strengths in the sector. Deloitte, a consulting company, prefers offering its services to charities instead and withdrawing cash. Pharmaceutical firms like Eli Lilly and Merck and Pfizer tend to provide a greater proportion of medicine and supplies than cash. Annual donations from 88 leading donors are in the $10bn area, approximately half of all corporate philanthropy in the US. The median current is around $32 m. On the other hand, 17Article Submission,000 more companies are obviously not pulling their weight in America.

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