Prague based AI development company, GoodAI Solutions, is changing the world of e-commerce recommender systems with the new ‘estylo’ that recommends products based on style, unlike traditional recommender systems.

The unique style-matching technology was originally designed for Sanitino, an online retailer that specializes in the sale of bathroom products and accessories. After a positive reception of the technology ‘estylo’ was born. ‘estylo’ allows customers to make their shopping experience smoother by quickly finding products matching their preferred design style, not limited to a selected brand but for similar looking products across different brands and product categories so clients are offered different products they may have not even thought of.

The AI technology is trained on product images using deep convolutional networks which allows it to identify visual patterns in product images and recommend style-matching products across a company’s entire stock. Therefore customers can see related products that also match in “style,” this is very important especially when shopping for bathroom, homeware, or fashion items. The smooth flow of the shopping experience and easier and more relevant selection of the products will increase sales volumes of the online stores implementing the new AI-based product recommendation engine.

Rudolf Jániš, CEO Sanitino, said: “The technology developed by GoodAI Solutions is of strategic importance for us, it is unique in the market and it will allow us to grow our e-commerce business.”

Guillermo Alda, Managing Partner at GoodAI Solutions, said: “We are very excited about this partnership with Sanitino which will allow us to implement ‘estylo’ in the sanitary market and keep transforming business with AI. As we continue to grow we are releasing the product into the North American market.”

The technology is currently being integrated for Sanitino and will be completed within the upcoming weeks.