The Doll, Toy, And Game Global Market Report 2024 by The Business Research Company provides market overview across 60+ geographies in the seven regions - Asia-Pacific, Western Europe, Eastern Europe, North America, South America, the Middle East, and Africa, encompassing 27 major global industries. The report presents a comprehensive analysis over a ten-year historic period (2010-2021) and extends its insights into a ten-year forecast period (2023-2033).

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According to The Business Research Company’s Doll, Toy, And Game Global Market Report 2024, The doll, toy, and game market size has grown strongly in recent years. It will grow from $132.86 billion in 2023 to $145.49 billion in 2024 at a compound annual growth rate (CAGR) of 9.5%. The  growth in the historic period can be attributed to media and entertainment tie-ins, seasonal and holiday demand, globalization and licensing, parental influence on purchases, retail merchandising strategies.

The doll, toy, and game market size is expected to see strong growth in the next few years. It will grow to $207 billion in 2028 at a compound annual growth rate (CAGR) of 9.2%. The growth in the forecast period can be attributed to inclusive and diverse representation, e-commerce dominance, parental emphasis on stem toys, social media influence, global toy safety standards, rise of retro and nostalgic toys. Major trends in the forecast period include eco-friendly and sustainable toys, educational and steam toys, collectibles and limited editions, toy subscription services, robotics and coding toys.

The doll, toy and game manufacturing market are expected to benefit from steady economic growth forecasted for many developed and developing countries. The International Monetary Fund (IMF) stated that the global GDP growth was 3.3% in 2020 and 3.4% in 2021. Recovering commodity prices, after a decline in the historic period is further expected to be a significant factor driving economic growth. The US economy is expected to register stable growth during the forecast period. Additionally, emerging markets are expected to continue to grow slightly faster than the developed markets in the forecast period. Greater economic growth is likely to drive public and private investments, joint ventures, and foreign direct investments in the end-user markets, thereby driving the market during forecast period.

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The doll, toy, and game market covered in this report is segmented –

1) By Type: Electronic Toys, Non - Electronic Toys        

2) By Product Type: Games and Puzzles, Infant and Pre-School Toys, Construction Toys, Dolls and Accessories, Video Games, Other Product Types       

3) By Material: Plastics, Wood, Metal, Other Materials

4) By Distribution Channel: Departmental Stores, Online, Other Distribution Channels       

Top Major Players:
Microsoft Corporation
Sony Group Corporation
The Toy Quest Ltd.
Nintendo Co.Ltd.
The Lego Group

Asia-Pacific was the largest region in the doll, toy, and game market in 2023.

NFC (near field-communication) technology is increasingly being integrated with toys and games to enable interaction and improve engagement. NFC allows users phone to interact within a radius of about 4 cm and provides a wireless connection between devices. NFC stickers and inlays can be inserted in game controllers and consoles, as well as physical toys and cards. Users can also link controller and consoles in gameplay by simply tapping the other NFC device. NFC enabled game consoles, NFC enabled cars, NFC enabled board games are some other products that use this technology. For instance, Mattle introduced Hot wheels id, which enable kids to race their NFC-enabled Hot wheels on its smart track and scan their collections into a free iOS app. In the app, which acts as a virtual garage, kids can track speed and laps via infrared sensors in the Hot Wheels Race Portal, which scans your cars and connects to classic Hot Wheels tracks. Sphero, Anki Drive are some other companies offering NFC enabled cars.

The doll, toy, and game market report table of contents includes:

1. Executive Summary
2. Doll, Toy, And Game Market Characteristics
3. Doll, Toy, And Game Product/Service Analysis -Product/Service Examples
4. Doll, Toy, And Game Market Trends And Strategies
5. Doll, Toy, And Game Market - Macro Economic Scenario
…
68. Global Doll, Toy, And Game Market Competitive Benchmarking
69. Global Doll, Toy, And Game Market Competitive Dashboard
70. Key Mergers And Acquisitions In The Doll, Toy, And Game Market
71. Doll, Toy, And Game Market Future Outlook and Potential Analysis
72. Appendix

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