The Enotourism Global Market Report 2024 by The Business Research Company provides market overview across 60+ geographies in the seven regions - Asia-Pacific, Western Europe, Eastern Europe, North America, South America, the Middle East, and Africa, encompassing 27 major global industries. The report presents a comprehensive analysis over a ten-year historic period (2010-2021) and extends its insights into a ten-year forecast period (2023-2033).

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According to The Business Research Company’s Enotourism Global Market Report 2024, The enotourism market size has grown rapidly in recent years. It will grow from $9.22 billion in 2023 to $10.58 billion in 2024 at a compound annual growth rate (CAGR) of 14.8%. The growth in the historic period can be attributed to cultural heritage, wine routes development, marketing and promotion, wine tourism events, rise of wine education.

The enotourism market size is expected to see rapid growth in the next few years. It will grow to $17.97 billion in 2028 at a compound annual growth rate (CAGR) of 14.2%. The growth in the forecast period can be attributed to digital marketing and online presence, sustainable and eco-friendly practices, culinary tourism integration, experiential travel demand, wine education and workshops. Major trends in the forecast period include adventure and leisure integration, wine events and festivals, collaboration and networking, heritage and culture promotion.

An increase in government initiatives to encourage tourism is expected to propel the growth of the enotourism market. Governments are focusing on cultural tourism, including wine tourism to promote the integrated high-quality development of wine tourism and accelerate the development of wine tourism destinations. For instance, in September 2021 the launch ceremony of the China (Ningxia) International Wine Culture and Tourism Festival, with the theme of Meet Ningxia Chuan – Taste Helen Mountain, took place in He Dong Wine Town, Shizuishan City, and Ningxia. The conference aims to provide the foremost important stage, the only booth, and thus the simplest platform for the exchange and cooperation of the wine culture and tourism sector reception and abroad. Therefore, an increase in government initiatives to encourage tourism is driving the growth of the enotourism market.

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The enotourism market covered in this report is segmented –

1) By Tour Type: Private Guided Tours, Self-Guided Tours

2) By Traveler Type: Solo, Group

3) By Age Group: Generation X, Generation Y, Generation Z

Top Major Players:
Moët & Chandon
Schloss Johannisberg
Viña Concha y Toro S.A.
Yalumba Winery
Domaine Chandon


North America was the largest region in the enotourism market in 2023.

Major start-ups operating in the enotourism market are focusing on product innovation and integration of technology, such as a dedicated platform that includes a wine tourism website and app, to make boutique wineries more accessible to both locals and foreigners. The platform is designed to connect local and international users with countless wineries, offering a wide range of wine-related experiences throughout Portugal. For instance, in February 2023, we launched a booking platform that offers wine-related experiences throughout Portugal. The platform includes an App and website, designed to connect local and international users with countless wineries, and the company plans to attract more wineries nationwide to offer users a wider choice of experiences and give more visibility to producers and wineries.

The enotourism market report table of contents includes:

1. Executive Summary
2. Enotourism Market Characteristics
3. Enotourism Market Trends And Strategies
4. Enotourism Market - Macro Economic Scenario
5. Global Enotourism Market Size and Growth
…
32. Global Enotourism Market Competitive Benchmarking
33. Global Enotourism Market Competitive Dashboard
34. Key Mergers And Acquisitions In The Enotourism Market
35.Enotourism Market Future Outlook and Potential Analysis
36. Appendix

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