Overview and Scope

A television refers to a visual image and sound transmission system replicated on screens, primarily used to broadcast entertainment, data, and education programs.

Sizing and Forecast

The televisions market size has grown steadily in recent years. It will grow from $87.97 billion in 2023 to $91.48 billion in 2024 at a compound annual growth rate (CAGR) of 4.0%.  The  growth in the historic period can be attributed to analog to digital transition, consumer electronics evolution, content delivery, gaming and console compatibility, emerging markets.

The televisions market size is expected to see steady growth in the next few years. It will grow to $104.34 billion in 2028 at a compound annual growth rate (CAGR) of 3.3%.  The growth in the forecast period can be attributed to 8k and beyond, smart tv enhancements, immersive technologies, sustainable and eco-friendly tvs, home office and productivity. Major trends in the forecast period include oled and microled displays, bezel-less and frameless design, tv as art, curved and foldable displays, content integration.

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Segmentation & Regional Insights

The televisions market covered in this report is segmented –

1) By Product Type: Smart, Traditional

2) By Technology: LCD, LED, OLED, QLED

3) By Screen Size: Below 32 Inches, 32 to 45 Inches, 46 to 55 Inches, 56 to 65 Inches, Above 65 Inches

4) By End-User: Residential, Commercial , Other End-Users

Top Major Players:
Samsung Electronics Co. Ltd.
LG Electronics Inc.
Sony Corporation
Hisense Group Co. Ltd.
TCL Corporation


Asia-Pacific was the largest region in the television market in 2023.

Asia-Pacific was the largest region in the television market in 20232. North America was the second-largest region in the television market. The regions covered in the televisions market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa

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Major Driver Impacting Market Growth

The rise in disposable incomes was a major driver of the televisions market. The rise in disposable incomes was mainly driven by economic growth and middle-class population growth in developing countries such as China, India and Brazil. According to the World bank, the per capita net disposal income of lower middle-income countries was in between $1,036 and $4,045 and per capita net disposal income of upper middle-income countries was in between $4,046 and $12,535 in 2021. Increased earnings and increased disposable incomes in the emerging markets, contributing to the televisions market growth.

Key Industry Players

Major companies operating in the televisions market include Samsung Electronics Co. Ltd., LG Electronics Inc., Sony Corporation, Hisense Group Co. Ltd., TCL Corporation, Koninklijke Philips N.V., Vizio Inc., Toshiba Corporation, Skyworth Group, RCA Corporation, Magnavox, Sharp Corporation, JVC (Victor Company of Japan Limited), Polaroid/Sceptre, Fujitsu Limited, Sansui Electric Co. Ltd., Onida, Xiaomi Corporation, Micromax Informatics Limited, Haier Group Corporation, Hitachi Ltd., Lloyd Electric & Engineering Ltd., Panasonic Corporation, Funai Electric Co. Ltd., Changhong Electric Co. Ltd., Konka Group Co. Ltd., Seiki Digital Inc., Element Electronics Corporation, Westinghouse Electric Corporation, Mitsubishi Electric Corporation, NEC Corporation, Videocon Industries Limited, Intex Technologies (India) Ltd., Akai Electric Co. Ltd.

The televisions market report table of contents includes:

1. Executive Summary
2. Televisions Market Characteristics
3. Televisions Market Trends And Strategies
4. Televisions Market - Macro Economic Scenario
5. Global Televisions Market Size and Growth
…
31. Global Televisions Market Competitive Benchmarking
32. Global Televisions Market Competitive Dashboard
33. Key Mergers And Acquisitions In The Televisions Market
34.Televisions Market Future Outlook and Potential Analysis
35. Appendix


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