Meril has announced cricketer Mahendra Singh Dhoni as the face of its Covid-19 self-test kit, CoviFind. Kickstarting its campaign on Independence Day, Meril unveiled two digital film and television commercials (TVC) starring Dhoni.

The ‘Doubt Ko Karo Out' campaign aims to encourage and educate consumers on testing, bringing awareness to self-tests and highlighting the ease and convenience of testing at home. Watch the ad below:


Sanjeev Bhatt, senior vice president, corporate strategy, Meril, said, “Rapid, accurate and affordable diagnostic solutions are essential to break the chain of virus transmission. To encourage self-testing in India, we are delighted to have MS Dhoni on board, who is a perfect fit with our core philosophy of delivering high quality and value, while advocating proactive health behaviours. We are confident that, even off the field, he would reach multiple generations, empowering them to take charge of their own health and that of their families to create a safe environment for all.”

Dhoni said, “In these tough times where the world is fighting against a pandemic, Meril’s self-test kit is a vital necessity. To collaborate with a brand that is bringing to its people a convenient way to test and in turn ensure that we play our part in controlling the spread, certainly makes me happy. We hope, together we can create awareness and inch closer to winning this battle.”