Meticulous Research®, a leading global market research firm, has released a new report titled "Savory Snacks Market by Type (Potato Chips, Extruded Snacks, Nuts & Seeds, Meat Snacks), Flavor (Barbeque, Spice, Salty, Plain), Distribution Channel (Supermarkets & Hypermarkets, Convenience Stores, Specialty Stores, Online Channels) — Forecasts to 2029."
The global savory snacks market is forecasted to reach $347.2 billion by 2029, growing at a CAGR of 7.3% from 2022 to 2029. The market's expansion is primarily driven by increasing consumer demand for healthier snacking options, the rising popularity of convenience foods and on-the-go snacks, and the changing lifestyles and busy schedules of the working population. Additionally, the growth of the global retail industry and the expanding e-commerce presence in developing regions such as Latin America, Asia, and the Middle East & Africa are expected to present significant growth opportunities. However, health concerns related to snack consumption and fluctuating raw material prices pose challenges to market growth.
Market Segmentation and Insights
The report segments the savory snacks market by type, flavor, distribution channel, and geography, providing a detailed analysis of market trends and dynamics.
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• By Type: The market is categorized into potato chips, extruded snacks, nuts & seeds, meat snacks, popcorn, puffed snacks, and other savory snack types. In 2022, the potato chips segment is expected to dominate the market, driven by their taste, affordability, wide availability in various flavors, and the introduction of healthier alternatives. The nuts & seeds segment is projected to experience significant growth due to rising awareness of their nutritional benefits and the increasing popularity of diets like paleo.
• By Flavor: The savory snacks market is segmented into barbeque, spice, salty, plain/unflavored, and other flavors. The plain/unflavored segment is anticipated to hold the largest market share in 2022, reflecting consumer preferences for simpler snack options. Meanwhile, the spice segment is expected to see substantial growth over the forecast period.
• By Distribution Channel: The retail market for savory snacks is divided into supermarkets & hypermarkets, convenience stores, specialty stores, online channels, and other retail outlets. Supermarkets & hypermarkets are expected to lead the market in 2022, driven by the growing number of these stores in developing countries and consumer preference for in-store shopping. However, the online channels segment is predicted to grow rapidly, fueled by increasing internet penetration, consumer demand for convenience, and the availability of discounts and a wider product range online.
Geographic Analysis
Geographically, North America is expected to account for the largest share of the savory snacks market in 2022. This dominance is attributed to the region's well-established food industry, growing consumer health consciousness, and demand for clean-label snacks. Additionally, changing consumer habits, such as snacking between meals or replacing meals with nutritional snacks, and the cost competitiveness of plant-based snacks contribute to market growth. Within North America, the U.S. is projected to hold the largest market share, driven by the growing preference for convenience foods, changing household dynamics, and increasing interest in unique snack flavors and health trends.
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Key Market Players
The leading players in the savory snacks market include General Mills, Inc. (U.S.), Kellogg Company (U.S.), The Kraft Heinz Company (U.S.), The Hain Celestial Group, Inc. (U.S.), PepsiCo, Inc. (U.S.), Conagra Brands, Inc. (U.S.), Mondelēz International, Inc. (U.S.), Nestlé S.A. (Switzerland), Calbee, Inc. (Japan), Blue Diamond Growers (U.S.), ITC Limited (India), Grupo Bimbo, S.A.B. de C.V. (Mexico), Diamond Foods, LLC (U.S.), Link Snacks, Inc. (U.S.), and Intersnack Group GmbH & Co. KG (Germany). These companies are pivotal in shaping the market landscape and driving innovation in the savory snacks sector.
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