Meticulous Research®, a leading global market research company, has released a report titled "Smartwatch Market by Operating System (Android, iOS, Tizen), Display Type (AMOLED, TFT LCD, LCD, Transflective LCD), Sales Channel, Application (Personal Assistance, Health/Wellness, Sports), and Geography - Global Forecast to 2031."
The report forecasts that the global smartwatch market will reach $78.2 billion by 2031, growing at a CAGR of 8.9% from 2024 to 2031. By volume, the market is expected to reach 801.3 million units by 2031, with a CAGR of 21.8% over the same period. The market's growth is driven by increasing interest in health and fitness tracking, technological advancements in wearable devices, and the rising popularity of fashion-forward designs. However, the high cost of premium smartwatches may limit market growth.
The report also highlights opportunities for market players in personalized AI assistance, while noting that safety, security, and privacy concerns present challenges. Additionally, the increasing demand for connectivity and communication upgrades is a significant trend within the market.
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Market Segmentation
The smartwatch market is segmented by operating system, display type, sales channel, application, and geography:
• Operating System: The market is divided into Android, iOS, Tizen, and other operating systems. In 2024, the iOS segment is expected to hold the largest share of 54.0%, driven by technological advancements, a strong emphasis on health and wellness, and the seamless integration of iOS with the Apple ecosystem. This segment is also projected to experience the highest CAGR during the forecast period.
• Display Type: The market is segmented into AMOLED, TFT LCD, LCD, E-ink display, and transflective LCD. The AMOLED segment is expected to dominate with a 75.0% share in 2024, attributed to high image quality, low power consumption, and better outdoor visibility. This segment is also projected to register the highest CAGR through 2031.
• Sales Channel: The market is divided into online and offline sales channels. The offline segment is expected to account for 70.0% of the market in 2024 due to personalized customer interactions and tangible product experiences. However, the online segment is projected to grow at the highest CAGR, driven by consumer convenience, price comparisons, and a broader product selection.
• Application: The market is segmented into personal assistance, health/wellness, sports, media & entertainment, and other applications. The personal assistance segment is expected to lead with a 40.0% share in 2024, driven by the rising demand for personalized AI assistance and task management. Meanwhile, the health/wellness segment is expected to grow at the highest CAGR due to increasing awareness of health monitoring and the benefits of smartwatches in tracking fitness and health metrics.
• Geography: The market is segmented into North America, Europe, Asia-Pacific, Latin America, and the Middle East & Africa. In 2024, the Asia-Pacific region is expected to lead the market with a 43.0% share, driven by rising urbanization, technological advancements, and increased disposable income. The region is also projected to register the highest CAGR of 10.0% during the forecast period.
Quick Buy – Smartwatch Market - Global Opportunity Analysis and Industry Forecast (2024-2031), Research Report: https://www.meticulousresearch.com/Checkout/80722722
Key Players
Key players in the smartwatch market include Apple Inc. (U.S.), Samsung Electronics Co., Ltd. (South Korea), Fossil Group, Inc. (U.S.), Garmin International, Inc. (U.S.), Fitbit Inc. (U.S.), Huawei Technologies Co., Ltd. (China), Sony Corporation (Japan), LG Electronics, Inc. (South Korea), Boltt Games Pvt. Ltd. (India), ASUSTeK Computer Inc. (Taiwan), Honor Device Co., Ltd. (China), and Polar Electro (Finland).
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