Meticulous Research®, a leading global market intelligence firm, has published a new report titled, "Immersive Technologies Market by Offering (Hardware, Software, Services), Technology (Augmented Reality, Virtual Reality, Mixed Reality, Haptics), Application (Training & Learning, Remote Collaboration), Sector, and Geography - Global Forecast to 2030."

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According to the report, the global immersive technologies market is expected to reach $493.5 billion by 2030, growing at a CAGR of 29.4% from 2024 to 2030. This robust growth is fueled by increasing investments in immersive technologies, expanding use in the healthcare sector for training purposes, and the advent of the metaverse and web 3.0. Additionally, rising demand for 3D graphics and real-time 3D capabilities, along with the growing adoption of immersive technologies in the architecture, engineering, and construction sectors, is expected to offer substantial growth opportunities. However, market expansion may be hindered by the shortage of skilled professionals and the high cost of hardware.

The report segments the immersive technologies market by offering, technology, application, sector, and geography. It also provides a comprehensive analysis of industry competitors and evaluates regional and country-level markets.

Key Market Players:
Prominent players in the immersive technologies market include Acer Inc. (Taiwan), AVEVA Group Plc (U.K.), Microsoft Corporation (U.S.), Magic Leap, Inc. (U.S.), Google LLC (U.S.), Sphere Technology Holdings, Inc. (U.S.), JuJu Immersive Limited (U.K.), Vive Business (HTC Corporation) (Taiwan), EON Reality (U.S.), Blippar Group Limited (U.K.), Barco NV (Belgium), Varjo Technologies Oy (Finland), Unity Software Inc. (U.S.), PTC Inc. (U.S.), and Ethar, Inc. (U.S.).

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Market Breakdown by Offering:
The global immersive technologies market is categorized into hardware, software, and services. In 2024, the hardware segment is anticipated to hold the largest share, driven by the growing adoption of virtual reality (VR) headsets for consumer and commercial applications and the ongoing focus on product innovation. For example, in June 2024, Meta Platforms, Inc. (U.S.) introduced its next-generation mixed-reality headset, featuring a 40% thinner design compared to earlier versions. However, the software segment is forecasted to exhibit the highest CAGR during the projected period.

Market Breakdown by Technology:
The technology segment includes augmented reality, virtual reality, mixed reality, and haptics. In 2024, the virtual reality segment is expected to dominate the market, thanks to its benefits, such as enhanced learning experiences and the ability to create diverse environments. Increased investment by technology companies also supports this growth. Meanwhile, the mixed reality segment is projected to register the highest growth rate over the forecast period.

Market Breakdown by Application:
Applications of immersive technologies span training & learning, remote collaboration, visualization, promotion & advertising, product development, remote assistance, content creation, the metaverse, and other applications. In 2024, the training & learning segment is expected to account for the largest market share, attributed to the growing utilization of immersive technologies across industries for realistic, engaging learning simulations. For instance, the Johns Hopkins University School of Nursing (U.S.) adopted virtual reality training across various levels of nursing education to provide repeatable surgical simulations. The promotion & advertising segment, however, is predicted to grow at the fastest pace during the forecast period.

Market Breakdown by Sector:
The market is further segmented by sector, including education, automotive, aerospace & defense, manufacturing, retail & e-commerce, healthcare & medical devices, real estate, construction, media & entertainment, and others. In 2024, the media and entertainment sector is anticipated to hold the largest share, propelled by the increasing popularity of AR/VR games and the integration of haptic technology into gaming. Additionally, media companies are leveraging immersive technologies to enhance viewer experiences. For example, in June 2024, The Walt Disney Company (U.S.) partnered with Apple Inc. (U.S.) to bring its Disney+ streaming service to Apple's new augmented reality headset. Meanwhile, the healthcare sector is expected to record the highest CAGR throughout the forecast period.

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Geographical Insights:
Geographically, the immersive technologies market is divided into North America, Europe, Asia-Pacific, Latin America, and the Middle East & Africa. In 2024, North America is projected to account for the largest share of the market, driven by substantial investment in digital infrastructure and increasing interest in the metaverse and web 3.0 among the region’s tech companies. On the other hand, the Asia-Pacific region is expected to experience the highest CAGR during the forecast period, supported by the growing application of immersive technology in real estate and construction, new market entrants, and increased investment in immersive skill development.

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