Event management software is a necessity for big event management firms and large corporations for managing events. Event planners can use the software for planning events, ushering in guests, develop a payment system, and create an environment for interactions with speakers and audiences. The global event management software market report by Market Research Future (MRFR) provides a comprehensive and clear outlook of the industry as well as its prospects for the forecast period (2019-2025). The COVID-19 pandemic and its effects on the industry are explored in the report.

Market Scope

The global event management software market size can reach USD 14.56 billion by 2025, according to Market Research Future (MRFR). It can expand at a CAGR of 11.68% CAGR over the forecast period.
The market is deemed to thrive owing to use of events for launching new products and attracting attention from the fourth estate by large and small corporations. The huge demand for gaining insights from events can induce the need for event management software. Organizations can align their goals with events to gain insights and improve business decisions. The gamification of mobile applications for appealing to event planners can be a new opportunity for the market as mobile phone penetration sees a surge. Event gamification can be used in assessing the success of events by creating a pleasant atmosphere and generating a common purpose.

The COVID-19 pandemic has led to event planners launch virtual events through webinars and social collaboration applications. Event management software developers have extended their services and integrated new features to ensure effective communication. Adoption of virtual conferences can bolster the global event management software market demand significantly over the assessment period.
But lack of awareness of the software and difficulty in integrating event management software with in-house systems can impede market growth.

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Segmentation

By software type, the market has been segmented into analytics software, event, registration, event marketing, on-site technology, venue sourcing, and others.
By deployment, the market has been segregated into on-premise and cloud. The on-premise segment is set to dominate the global event management software market owing to deliverance of solutions with a one-time license fee and service agreement.
By application, the market has been divided into corporate, education, association, government, and others. The education sector is set to cross a valuation of USD 3 billion by 2022. It can be highly lucrative for event managers owing to launch of premier educational institutes and new edtech platforms.

Regional Analysis

North America, Asia Pacific (APAC), Europe, and Rest-of-the-World (RoW) are major regions analyzed for measuring the growth of the global event management software market.

North America is expected to generate revenues for the global market owing to presence of successful industry leaders such as Bizzabo, Cvent, Ungerboeck, and others. Increasing number of mobile applications and convenience provided to event planners for measuring the success of shows can drive the regional market demand.

APAC is touted to exhibit the fastest growth over the forecast period owing to rapid adoption of latest technologies by developing economies such as China and India. The use of virtual meetings by corporations for sharing positive feedback and acknowledgements from global market and connecting with shareholders can drive the regional market demand. The keen approach of small and medium businesses in gaining customers globally can assist the trend.

Competitive Scope

The Pulse Network, Certain Inc., Ungerboeck Software International, etouches, Centium Software, Active network LLC, Webconnex, Eventbrite, Cvent, Inc., and Bizzabo are prominent players of the global event management software market.

The market is highly competitive with players continuously improving their sensors and software for gaining an edge. Market expansion is gained through mergers, acquisitions, and product developments.

Industry News

Hubilo gained funding from Lightspeed Venture Partners for sustaining their event management platform. It has since gained customers for hosting virtual trade shows and events without causing screen fatigue.

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